United States Baby Toys Market - Industry Size, Share, Trends, Opportunity 2027

1. 2016 –2026 UNITED STATES BABY TOYS MARKET FORECAST & OPPORTUNITIES www.techsciresearch.com MARKET INTELLIGENCE . CONSULTING

2. Scope of Report Product of Interest (POI): Baby Toys A baby toy is an object that's made for a baby to play with. Based on the product type, market can be segmented into outdoor and sports games, dolls, construction toys, games & puzzles, vehicles, soft toys and others. Market Segmentation PRODUCT TYPE Year Range AGE REGION Outdoors and Sports games Dolls Construction Toys Games & Puzzles Vehicles Soft Toys Others Action Figures & Accessories Arts & Crafts • Infant (0-12 Months) Toddlers (1 year - 3 years) Pre-Schoolers (3 years & Above) • South-Region West-Region Mid-West- Region Northeast- Region • • • • Review Period • • • 2016 – 2019 • • Base Year • DISTRIBUTION CHANNEL • 2020 • Supermarket/Hypermarket Specialty Store Online Others Stationery Stores Gift Shops Kiosk • Estimated Year • • 2021 • • • Forecast Period • 2022 – 2026 • • 2

3. Table of Contents Contents 1. Product Overview (Definition of product and major terminologies used in the report) Research Methodology (Detailed description of the methodology used to conduct the research, Raw data backup, list of all secondary sources, List of respondents for primary surveys) 2. 3. Impact of COVID-19 on United States Baby Toys Market 4. Executive Summary 5. Voice of Customer United States Baby Toys Market Outlook, 2016-2026F (This chapter includes a brief overview of the product of interest market such as total market’s growth rate, expected growth rate, key growth levers, leading region, top grossing product types, etc. It includes more of a qualitative information about the market.) 6. 6.1. Market Size & Forecast 6.1.1. By Value 6.2. Market Share & Forecast By Product Type (Outdoors and Sports games, Dolls, Construction Toys, Games & Puzzles, Vehicles, Soft Toys & Others (Action Figures & Accessories, Arts & Craft etc.) 6.2.1. 6.2.2. By Age (Infant (0-12 Months), Toddlers (1 year - 3 years), Pre-Schoolers (3 years & Above)) By Distribution Channel (Supermarket/Hypermarket, Specialty Store, Online & Others(Stationery Stores, Gift Shops, Kiosk etc.) 6.2.3. 6.2.4. By Company (2020) 6.2.5. By Region 6.3. Product Market Map 3

4. Table of Contents Contents 7. United States Outdoors and Sports games Toys Market Outlook, 2016-2026F 7.1. Market Size & Forecast 7.1.1. By Value 7.2. Market Share & Forecast 7.2.1. By Age 7.2.2. By Distribution Channel 7.3. Pricing Analysis 8. United States Dolls Toys Market Outlook, 2016-2026F 8.1. Market Size & Forecast 8.1.1. By Value 8.2. Market Share & Forecast 8.2.1. By Age 8.2.2. By Distribution Channel 8.3. Pricing Analysis 9. United States Construction Toys Market Outlook, 2016-2026F 9.1. Market Size & Forecast 9.1.1. By Value 9.2. Market Share & Forecast 9.2.1. By Age 9.2.2. By Distribution Channel 9.3. Pricing Analysis 4

5. Table of Contents Contents 10. United States Games & Puzzles Toys Market Outlook, 2016-2026F 10.1. Market Size & Forecast 10.1.1. By Value 10.2. Market Share & Forecast 10.2.1. By Age 10.2.2. By Distribution Channel 10.3. Pricing Analysis 11. United States Vehicles Toys Market Outlook, 2016-2026F 11.1. Market Size & Forecast 11.1.1. By Value 11.2. Market Share & Forecast 11.2.1. By Age 11.2.2. By Distribution Channel 11.3. Pricing Analysis 12. United States Soft Toys Market Outlook, 2016-2026F 12.1. Market Size & Forecast 12.1.1. By Value 12.2. Market Share & Forecast 12.2.1. By Age 12.2.2. By Distribution Channel 12.3. Pricing Analysis 5

6. Table of Contents Contents Market Dynamics (This chapter assesses the major demand drivers and restraints.) 13. Drivers 13.1. Challenges 13.2. Market Trends & Developments (This section captures recent trends pertaining to manufacturing or consumption, market movements in terms of points of production and consumption, advancements and development) 14. 15. Policy & Regulatory Landscape 16. United States Economic Profile 17. Competitive Landscape 17.1. Competition Outlook 17.2. Company Profiles (Leading Companies) Company Details 17.2.1. 17.2.2. Products & Services 17.2.3. Key Market Focus & Geographical Presence 17.2.4. Recent Developments 17..5. Key Management Personnel 17.2.6. Contact Details Strategic Recommendations (Based on the findings of the report strategic recommendations on how to enter and expand market share) 18. 19. About Us & Disclaimer 6

7. RESEARCH RESEARCH METHODOLOGY METHODOLOGY

8. Research Methodology Market Profiling Data Analysis Data Data Developing List of Respondents Formulating Questionnaire Collection Validation In-depth research conducted determine top players in the United States baby toys overall market and market size. secondary The scrutinized using MS- Excel, statistical tools and proprietary to obtain and quantitative insights about United States toys market. data was Data obtained as a result primary secondary research validated through rigorous triangulation. TechSci conducted interviews industry and players for collection verification. In conduct experts’ interviews, TechSci formulated detailed discussion guide. order to List players industry specialists developed. of industry was to of with industry and and experts industry data internal database qualitative was was a market, and size segmental the baby Primary Research Desk Research Company Analysis Recent Developments Market Changing Aspects/Dynamics Government Policies Conclusion ✓ ✓ Market Participants Key Strengths ✓ ✓ Identiing Key Opinion Leaders Questionnaire Design In-depth Interviews ✓ Actionable Insights Data Filter & Analysis Business Solution Research & Intelligence Data Collection ✓ ✓ ✓ ✓ Primary Research Secondary Research Paid Sources ✓ LinkedIn ✓ TechSci Internal Database Company Websites Company Annual Reports White Paper Study Financial Reports Investor Presentations Regulatory Body Associations, etc. Factiva Hoovers ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ 8

9. Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of United States baby toys market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as the increased inclination towards better quality games and toys for children and entry of more international toy manufacturers, among others. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in United States baby toys market. Methodology Followed for Calculation of Market Size: Market Size By Value: Market size, in terms of value, for the year 2020 was calculated based on information collected through exhaustive • secondary research and primary surveys, with various key opinion leaders/stakeholders, such as manufacturers, suppliers, channel partners, end users, industry experts, and other industry participants. The team interviewed more than 40 – 50 manufacturers, suppliers, 180 – 200 end users, and 15 – 20 industry experts and other value & volume • chain stakeholders in the United States baby toys market to obtain the overall market size from 2016 to 2020, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data during 2016-2020. Respondents were asked about the current and future market growth rates, market shares by product type, by age, by distribution channel, by • region and by company. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders. 9

10. Research Methodology Methodology Followed for Calculation of Market Shares: Market by product type, by age, by distribution channel, by region and by company were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various segments of baby toys market. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers. Methodology Followed for Forecasting: TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in • SPSS/Tableau Software. Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast United • States baby toys market, TechSci Research used various forecast techniques such as: Moving Average ✓ Time Series Analysis ✓ Regression Analysis ✓ Econometric and Judgmental Analysis ✓ 10

11. Research Methodology TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the organized market including market share data. Partial List of Companies Interviewed Key Secondary Sources ▪ The Walt Disney Company ▪ World Bank ▪ Hasbro, Inc. ▪ TechSci Research Proprietary Database & Knowledge ▪ Mattel, Inc. Repository ▪ The LEGO Group ▪ Company Annual Reports ▪ Funko Inc. ▪ Industry Magazines ▪ Spin Master ▪ Industry Reports ▪ Statista ▪ News Dailies ▪ Credible Paid Databases 11

12. Industry Brief According to TechSci report on, “United States Baby Toys Market By Product Type (Electronic, Soft, Educational, Others) By Material Type (Cotton, Plastic, Silicon, Foam) By Age (Infant (0-12 Months), Toddlers (1 year - 3 years), Pre-Schoolers (3 years & Above)) By Sales Channel (Exclusive Store, Hypermarket/ Supermarket, Retail Stores, Online, Others) By Region, Competition Forecast & Opportunities, 2026”, United States baby toys market is expected to show a robust growth with an impressive CAGR in the forecast period, 2022-2026. The market growth can be attributed to rising demand of educational and development toys for the better growth of babies and toddlers. Moreover, rising disposable income among the young population is also effectively driving the growth of the United States baby toys market in the upcoming five years. Also, a recent trend approves that parents are more inclined to purchase and invest heavily in educational toys for the cognitive development of the child. Furthermore, millennial parents are actively concerned about child psychology and they adhere to the child psychologists and their popularizers in magazines who provide us with lists of time-tested products that aid in skill development of children. Also, the increasing number of movies and television shows based on fictional characters is anticipated to create a demand growth in the toys industry, thereby supporting the growth of the United States baby toys market in the next five years. The United States baby toys market is segmented on the basis of product type, material type, age, sales channel, regional distribution, and competitional landscape. Based on material type, the market is further bifurcated into cotton, plastic, silicon, and foam. Cotton toys are anticipated to hold the largest revenue shares of the market and assert their dominance over the market segment in the upcoming five years. The market growth can be attributed to the demand of the cotton made toys i.e. soft toys mostly due to their safety with the new born kids. New borns and toddlers have a tendency to chew or lick anything they can get their hands on. Moreover, the teething process of child requires them to chew onto something, thereby it becomes very necessary that what ever toys kids play with they must be very safe. Based on age, the market is further segmented into age groups like, infant (0-12 months), toddlers (1 year - 3 years), preschoolers (3 years & above). Infants ageing between 0 to 12 months are often given toys, although they cannot play with toys on their own. Such young age babies are often given soft toys that new parents buy to cheer up their children or some of the plastic toy danglers that often makes kid friendly sounds. Toddlers are also often inclined to soft toys and plastic or silicon made toys. These toys may include color recognition, shape identifiers, etc. for the development of the child’s intellect. Preschoolers are often given educational and intellectually stimulating toys for their cognitive development. Holding the largest shares of the United States baby toys market, a partial list of major market players includes, The Walt Disney Company, Hasbro, Inc., Mattel, Inc., The LEGO Group, Funko Inc., Spin Master, among others. The leading market players are actively utilizing advanced technologies to provide advance techniques and value proposition to gain control over the revenue shares of the market. International brands may form partnerships with the local manufacturers and distributors for the expansion of their businesses in the country. Major market players are using smartphone proliferation, nuclear households, and humongous amount of targeted media content as major factors to advertise their products and reach a wider consumer audience in the United States baby toys market. Moreover, the inclusion of technological developments such as immersive experiences of virtual and augmented reality will have a positive impact on the market. “Distribution and sales channel of the baby toys in United States is huge. Although exclusive stores are anticipated to hold the large shares of the market segment, the baby toys are also available widely in supermarket/ hypermarket. With multiple market players in the market, the competition is rapidly increasing. New market players can use the sales channel and use it for their benefit in the future market. Also, technological advancement in providing the kids with safe, educational, and interesting toys would satisfy the consumer demand as well as help the market players in establishing themselves in the market,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm. 12 © TechSci Research

13. Sample Data - Snapshot United States Baby Toys Market Size, By Value (USD Million), 2016–2026F 15.00 14.00 13.00 12.00 11.00 10.00 9.00 8.00 7.00 6.00 5.00 CAGR By Value XX% CAGR By Value YY% 2016 2020 2021E 2026F United States Baby Toys Market Share, By Product Type, By Value, 2016–2026F Outdoors and Sports games Dolls Construction Toys Games & Puzzles Vehicles Soft Toys Others 2026F 20% 20% 20% 10% 10% 10% 10% 20% 20% 20% 10% 10% 10% 10% 2024F 20% 20% 20% 10% 10% 10% 10% 20% 20% 20% 10% 10% 10% 10% 2022F 20% 20% 20% 10% 10% 10% 10% 20% 20% 20% 10% 10% 10% 10% 2020 20% 20% 20% 10% 10% 10% 10% 20% 20% 20% 10% 10% 10% 10% 2018 20% 20% 20% 10% 10% 10% 10% 20% 20% 20% 10% 10% 10% 10% 20% 20% 20% 10% 10% 10% 10% 2016 United States Outdoors and Sports Games Toys Market Share, By Age, By Value, 2016–2026F Infant (0-12 Months) Toddlers (1 year - 3 years) Pre-Schoolers (3 years & Above) 2026F 33% 33% 34% 33% 33% 34% 2024F 33% 33% 34% 33% 33% 34% 2022F 33% 33% 34% 33% 33% 34% 2020 33% 33% 34% 33% 33% 34% 2018 33% 33% 34% 33% 33% 34% 33% 33% 34% 2016 United States Outdoors and Sports Games Toys Market Share, By Distribution Channel, By Value, 2016–2026F Supermarket/Hypermarket Specialty Store Online Others 2026F 25% 25% 25% 25% 25% 25% 25% 25% 2024F 25% 25% 25% 25% 25% 25% 25% 25% 2022F 25% 25% 25% 25% 25% 25% 25% 25% 2020 25% 25% 25% 25% 25% 25% 25% 25% 2018 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 2016 13 © TechSci Research

14. Report Ordering Report Name: UNITED STATES BABY TOYS MARKET FORECAST & OPPORTUNITIES 2016 –2026 License Type Single User License Price $3500 Multi-User License Custom Research License $4500 $7500 To View Sample OR Purchase Report 14 © TechSci Research

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