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Online Market Research Part 1. The ABCs of the Federal Statistical System. Presented by Janet Harrah, Director. Center for Economic Development & Business Research, Wichita State University. Identify industry SIC & NAICS Review general industry information

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online market research part 1 the abcs of the federal statistical system

Online Market Research Part 1. The ABCs of the Federal Statistical System

Presented by

Janet Harrah, Director

Center for Economic Development & Business Research,

Wichita State University

market research checklist
Identify industry SIC & NAICS

Review general industry information

Identify major industry companies and trade organizations

Profile industry consumer

Examine patents and trademarks

Determine legal issues in industry

Determine regulatory issues of industry

Locate company specific information

Define industry characteristics

Define industry geography

Review weather & climate issues

Determine industry government or military market/application

Review industry international markets & potential

Determine when, what & how much information to buy

Determine when to go off line

Market Research Checklist
standard industrial classification
Standard Industrial Classification
  • Developed late 1930s
  • 10 broad industry divisions
  • Emphasizes type of product produced
    • Goods
    • Services
    • Trade
north american industrial classification system
North American Industrial Classification System
  • Developed by US, Canada & Mexico
  • 20 broad industry sectors
  • Emphasizes production processes
  • Entirely new industries
implications of change
Implications of Change
  • Complete time series break
  • Bridge tables
  • Historical versus current data
online sources
Online Sources
  • The Census Bureau provides the SIC, NAICS and bridge table documents online at:http://www.census.gov
  • The U.S. Department of Labor, Occupational Safety & Health Administration has an easy to use SIC lookup function at http://www.osha.gov/oshstats/sicser.html
  • An easy to use lookup for SIC and NAICS codes at http://www.loglink.com/sic.asp
restaurant case study
Restaurant Case Study
  • SIC code 5812
  • NAICS code 722211
  • SIC system: part of retail industry
  • NAICS system: part of accommodation & food services industry
federal information processing system
Federal Information Processing System
  • National Institute of Standards & Technology
  • Ensure uniform identification across programs & agencies
  • FIPS identify geographic codes for:
    • States, counties, metropolitan areas, congressional districts, cities, etc.
online sources for fips
Online Sources for FIPS
  • Government Source: http://www.census.gov/geo/www/fips/fips.html
  • Easy to Use Source: http://mcdc2.missouri.edu/webrepts/commoncodes/
  • To Locate City/County Geography

http://geonames.usgs.gov/fips55.html

census geography
Census Geography
  • United States
    • States
      • Counties

Census tracts

Block groups

Blocks

      • Places
      • Metropolitan Statistical Areas
      • Etc.
census geography1
Census Geography
  • Census tract
    • A small, relatively permanent statistical subdivision of a county
    • Boundaries normally follow visible features
    • They always nest within counties
    • Designed to be relatively homogeneous units with respect to population characteristics, economic status, and living conditions
    • Census tracts usually contain between 2,500 and 8,000 inhabitants.
census geography2
Census Geography
  • Census block group
    • A combination of census blocks that is a subdivision of a census tract
    • BG consists of all blocks whose numbers begin with the same digit in a given census tract or BNA; for example, BG 3 within a census tract or BNA includes all blocks numbered between 301 and 399.
    • The BG is the lowest level of geography for which the Census Bureau has tabulated sample data
census geography3
Census Geography
  • Census block
    • The smallest entity for which the Census Bureau collects and tabulates decennial census information; bounded on all sides by visible and nonvisible features shown on Census Bureau maps.
census geography4
Census Geography
  • Census place
    • A concentration of population either legally bounded as an incorporated place, or identified by the Census Bureau as a CDP.
    • Incorporated places have political/statistical descriptions of borough (except in Alaska and New York), city, town (except in New England, New York, and Wisconsin), or village.
census geography5
Census Geography
  • Census MSA
    • The general concept of a metropolitan area is that of a core area containing a large population nucleus, together with adjacent communities that have a high degree of economic and social integration with that core.
    • The Federal Office of Management and Budget (OMB) designates and defines MAs following a set of official standards.
census geography6
Census Geography
  • Census Bureau online geographic reference materials:
    • http://www.census.gov/geo/www/index.html
  • To locate a census tract by address:
    • http://factfinder.census.gov/jsp/saff/SAFFInfo.jsp?_pageId=gn7_maps