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Analysis and Comparison of Online Business Models. Marriott – Hotel Chain Hotel.de – Hotel Search site. Agenda. Website introduction Business models Business model comparison Business strategy Customer benefits comparison Usability Room availability check. Chosen Websites.

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analysis and comparison of online business models

Analysis and Comparison of Online Business Models

Marriott – Hotel Chain

Hotel.de – Hotel Search site

agenda
Agenda
  • Website introduction
  • Business models
  • Business model comparison
  • Business strategy
  • Customer benefitscomparison
  • Usability
  • Roomavailability check
chosen websites
Chosen Websites
  • hotel.de AG
    • founded in 2001 with 16 employees, 420 employees in 2008
    • operates a worldwide online hotels best-price-search and reservation service
    • one of the leading online reservation systems
    • over 210,000 registered hotels worldwide and 500,000 hotel reviews
    • headquarters in Nuremberg, Germany
    • one of the Germanys fastest growing technology ventures
  • Marriott International Inc.
    • worldwide operator and franchisor of hotels and related lodging facilities
    • leading lodging company
    • headquarters in Bethesda, Maryland, United States
    • ca. 3,000 lodging properties in U.S. & 67 other countries
    • hotels and resorts divided into 5 portfolio of brands
    • ca. 151,000 employees worldwide in 2008
business model comparison
Business model comparison
  • Large numberofbusinessactors
  • Self-producedcontent
  • Special offersand additional services
  • Seamlessintegrationofexternalservices
  • Rich multimedianewsthrough web, e-mail, RSS
  • Online jobsearch, informationandapplication
  • Main revenuesgeneratedbycustomerbookings
  • Fewerbusinessactors
  • Supplierandusergeneratedcontent
  • Best-priceoffersandhotelreviewsasmainfocus
  • Loose cooperationwithexternalserviceproviders
  • News merely via newsletter
  • Online jobadvertisementsonly
  • Main revenuesfromcommissionfees
business strategy
Business Strategy

classicalsimplifiedtourismdistributionsystem

  • Tourism core services, cooperate network
  • focus on online reservation
  • special access points for resellers
  • Possibly derived from resource based view
  • allocation of an integrated platform
  • “Market-Maker”
  • Online and phone reservation
  • incentives for resellers
  • Possibly derived from Marked based view
  • allocation in a niche
customer benefits comparison
Customer benefits comparison
  • Nobookingfeestopay
  • storing of personal information for a faster management of a reservation in future
  • Nobookingfeestopay
  • storing of personal information for a faster management of a reservation in future
  • offering of special propositions
  • providing the lowest rates
  • more detailed information (pictures, facilities etc.)
  • offers special rates (e.g. Senior rate)
  • search option for special propositions sorted by themes
  • overview of numerous offers + BP
  • 500.000 hotel reviews from other customers
  • further advantages for large business customers
  • services for special events
  • specifying additional preferences
  • hotel’s own online shop
  • Marriott reward-system

reservation in the vicinity of an address / sightseeing / POI or on the basis of certain events

usability
Usability
  • Technical
  • General Usability
availability check
Availability check
  • Availability check for a room in Berlin on Nov 1st 2008:
the end
The End

Any questions?