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Inlet Isles Marketing Project. Presented by: Mandi Madoche Caitlin Towle Jesse Sharp. Inlet Isles Medical Center. Average patient is 72 years old and Jewish by ethnicity Occupancy rate is approximately 75% Rate can drop to 50% during summer Rate can exceed 100% during heart of winter.

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inlet isles marketing project

Inlet Isles Marketing Project

Presented by:

Mandi Madoche

Caitlin Towle

Jesse Sharp

inlet isles medical center
Inlet Isles Medical Center
  • Average patient is 72 years old and Jewish by ethnicity
  • Occupancy rate is approximately 75%
    • Rate can drop to 50% during summer
    • Rate can exceed 100% during heart of winter

Medicare reimbursement tends to favor younger patients

jewish population in miami beach
Jewish population in Miami Beach
  • In the 1970’s, 80% of the population was Jewish.
  • In 1982, 62% of the population was Jewish. Approximately 60,000 people.
  • In 2004, only 19% of the population was Jewish, Approximately 16,500 people.
community outreach
Community Outreach
  • Health Education Seminars
  • Farmers Market
health education seminars farmers market
Health Education Seminars & Farmers Market
  • The community outreach events will be used as a means to promote the hospital to more diverse groups.
  • Each event will change the image of the hospital from a primarily Jewish hospital to a health organization that meets the needs of everybody in the community.
  • Each event will also serve as an opportunity to advertise services offered by the hospital & will increase name recognition for the hospital within the community.
  • Community outreach events can be advertised at no charge on local radio stations.
health education seminars
Health Education Seminars
  • Every 1st & 3rd Tuesday of every month held in the first floor conference room from 6 p.m. to 8 p.m.
  • Each seminar will cover nutritional topics directed toward the diverse demographics within our city.
  • A part-time dietician will be hired to conduct these seminars. She will be paid $150 per session.
farmers market
Farmers Market
  • Every 2nd & 4th Saturday of every month from 8 a.m. to 1 p.m. on the lawn off of the east wing.
  • Vendors will be charged $20 per table per event. Vendors will range from local farmers, artisans, etc.
  • Hospital volunteers will be utilized to oversee the farmers market.
community health
Community health
  • When people are looking for a quick, easy meal to grab on the go, fast food is the common solution. 
  • Over 25% of Americans consume fast food every day.
  • Fast food often has more fat, calories, sugar and sodium, and is lacking in essential vitamins & minerals.
a convenient healthy alternative meals to go
A Convenient, Healthy Alternative: Meals To Go
  • Offering quick nutritious dinners for busy people.
  • Located in the unused storage room with one entrance from the cafeteria and one entrance from outside.
  • Open Monday through Friday from 3 p.m. to 9 p.m.
  • Two new part-time employees will be hired on at $8.00 an hour.
  • Individual meals will be priced at $8.50 and a family sized meal, that feeds four, will be priced at $28.00
  • Employees will receive a discounted rate of $7.50 for the single serving and $25.00 for the family size.
meals to go
Meals To Go
  • The single serving will consist of a main entrée, two sides and a fountain drink. Dessert will be offered but at an additional price.
  • The family serving will just be bigger portions of the main and two sides. It will come with a 2 liter of your choice and a dessert will be offered as well at an additional price.
  • Dinners will also be offered for special or restricted diets
another healthy choice smoothies
Another Healthy Choice: Smoothies
  • We will acquire a mobile smoothie cart in place of the rented frozen yogurt machine.
  • It will be located right outside the cafeteria between the two entrances and open 7 days a week from 7 a.m. to 12 a.m.
  • Two new employees will be hired at a $8.00 an hour.
  • There will be three different sizes available: Small 10 oz for $4.50, Medium 20 oz for $6.00, and a Large 30 oz for $7.50
  • The smoothies will include a variety of fresh fruit and will have options available for special or restricted diets
the marketing mix
The Marketing Mix
  • Price: Reasonably priced meals with discounts given for hospital employees
  • Product: Appetizing, nutritious meals
  • Promotion: Convenient, healthy meals for busy individuals and families
  • Placement: Community surrounding the hospital and the hospital employees
internal advertising
Internal Advertising
  • Employee email
  • Website
  • Flyers around the hospital
  • Bulletin boards
  • Daycare center
  • Free samples within the hospital
external advertising
External Advertising
  • Distributing coupons to local businesses
  • Website
  • Facebook
  • Craigslist
  • Community Outreach: Health Education Seminars and Farmer’s Market
  • Ads in the weekly event section of the newspaper
  • Local community calendars