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Chapter 35 Web Commerce

Explore the various types of commercial websites, including PR, marketing, and sales sites tailored for e-commerce. Learn the importance of secure server transactions, the role of encryption, and digital certificates in building trust. Discover key factors in selecting a secure hosting service and effective shopping cart software options. Enhance customer interaction through guestbooks and discussion groups while keeping your business information transparent. Stay informed about new product announcements, expansions, and the marketing strategies necessary for successful online retail.

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Chapter 35 Web Commerce

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  1. Chapter 35 Web Commerce

  2. Content • Types of Commercial Web Sites • Selling via Secure Servers • Selecting a Secure Hosting Service • Shopping Cart Software • Interacting with Your Customers

  3. Types of Commercial Web Sites • PR(Public Relations) Sites • Best quality • New product announcements, significant hirings, expansions, price changes 등 • Marketing Sites • Products 와 services 에 대한 information • product의 attributes와 advantages 등을 설명 • Sales Sites • 실제 거래가 이루어지는 Sites • Security • PR Sites < Marketing Sites < Sales Sites

  4. Selling via Secure Servers • Server-Side Security • Secure server : 다른 computer와 encrypted된 connection을 유지하기 위한 software 사용 • Secure Socket Layer Protocol 사용 • Microsoft , Netscape, Stronghold, O’reilly & Associates • Digital Certificates(Ch 9) • Level One : e-mail address • Level Two : individual’s identity • Level Three

  5. Selecting a Secure Hosting Service • Questions to Ask Potential Secure Host Providers • Does the company offer a secure server? • How is the company connected to the Internet? • Does the company have a digital certificate from a known certification authority? • Does the company offer 24-hour live technical support? • What is the monthly fee? • …

  6. Shopping Cart Software • 장바구니 • Shopping cart software • Mountain Networks • http://www.mountain-net.com • AHG • http://www.ahg.com • Americart • http://www.cartserver.com/americart • Oakland Group • http://www.oaklnd.com

  7. Interacting with Your Customers • Setting Up a Guestbook • Setting Up Discussion Group • E-Mail

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