Developing An Effective Elementary Education Program ADRP May 3, 2007

1. Developing An Effective Elementary Education Program ADRP May 3, 2007

2. Background • 2005 / 2006 School Year – Pilot project undertaken designed to educate students about blood, healthy lifestyles and the importance of donating blood • Goal – education rather than recruitment

3. Need / Opportunity • Ipsos-Reid polling of Canadian donors suggests that familiarity breeds intent – the earlier students know about donating, the more likely they are to donate • Almost all committed blood donors who participated said that they were originally exposed to the idea or practice of blood donation early in life

4. Need / Opportunity • Plant the seed of blood donation in young people • Strengthen relationships with schools and communities • Build the Canadian Blood Services brand

5. Program Development • Presentation developed using Ontario Ministry of Education curricula for Science & Technology and Health & Physical Education • Focus on grade seven & grade eight students

6. Program Development • Content Objectives: • The function of blood in the body • The four components of blood • Blood groups • The need for, and importance of, blood donation • Healthy lifestyle choices (important for future blood donors) • The process of donating blood

7. Program Roll-Out • Met with Science and Health & P.E. consultants from two local school boards- • Follow up for approval • School board contacts disseminated Educator Overview Piece to elementary school principals  routed to grade seven & eight teachers • Teachers contacted Canadian Blood Services individually to book presentations

8. Program Roll-Out • Between November 2005 and June 2006, 19 presentations made in nine schools • 613 students introduced to Canadian Blood Services and the idea of donating blood

9. Blood Basics • The human body has so many miles of blood vessels, they could go around the earth more than twice! • Blood can make a complete round of the circulatory system in 24 seconds

10. White Blood Cells • White cells help keep us from catching the same diseases over and over again • They “eat” harmful bacteria like the kind you would have in a cut, a scraped knee or an infected ear

11. Blood Groups • Humans have one of four blood groups: A, B, O or AB • Blood groups are genetic, like the colour of your eyes • Your blood group is further broken down into a type -- Positive or Negative

12. Blood components are used for… • Red cells are used by people who have been in accidents, or having surgery • Platelets are used by people with leukemia and other cancers, and by people with bleeding disorders • Plasma is used by burn victims and by people suffering from shock

13. Everyday Heroes • People who donate blood do it because they know they are helping others -- they are special people! • One blood donation can help three people

14. Healthy Lifestyles • Healthy blood donors make wise food choices

15. Collecting Blood • Donors then fill out a health questionnaire and see a nurse, who takes their temperature and blood pressure

16. Remember, when you turn 17, you can start saving lives too! Find out more… www.blood.ca/blackboard

17. And even… • Cats donate blood for other cats! • The house cat in a Vet’s office has many jobs -- one is to be the Blood Donor Cat

18. Presentation Wrap-Up • Demonstration to teachers that learning outcomes were met  Q & A session with students at end of presentation • All students presented with a small Canadian Blood Services token, as well as a soft-sell recruitment piece for their parents and an invitation to visit www.blood.ca/blackboard

19. “All About Blood!” is a classroom learning session designed to teach elementary students about the composition and function of blood in the body, as well as encouraging healthy lifestyle choices and educating them about the need for, and importance of, blood donation. “All About Blood!” was presented in your child’s class recently – we wanted to give you the opportunity to talk with your child about what they learned and provide you with web resources if you’d like to learn more. Visit the “Blackboard” section of our Web site with your child at www.blood.ca/blackboard to learn some facts about donating blood and check out the fun activities posted there. You never know when someone might need blood. Our hospitals need blood every day – both for scheduled treatments and emergencies. If you’ve been thinking about donating blood, turn your good thoughts into a good deed. Blood donors can give as often as every 56 days. You can help up to three people with one blood donation. This is your opportunity to save a life. For more information on blood donor clinics in your area, or to make an appointment to donate blood, call 1 888 2 DONATE (1 888 236-6283). It’s in you to give.

20. Teacher Evaluation • Teachers asked to fill out a short, two-page questionnaire on presentation content, design and curriculum fit • Feedback generally positive • Overall presentation rating 4.74 / 5

21. “Blackboard” • Teachers given a thank you piece directing them to “Blackboard” – an area of our website for students and teachers • Activities for students; classroom activities and assignment ideas for teachers who wish to further the lesson after the presentation • Over 4,000 hits made to “Blackboard” page during the pilot phase

22. Thank you very much for your support of Canadian Blood Services’ Elementary program, “All About Blood!” We’ve always had tremendous support from the education community and wanted to find a way to volunteer our time and expertise to educators at the elementary level. Our hope is that you have found this a valuable presentation. We encourage you to visit the “Blackboard” section of our website at www.blood.ca/blackboard. There is information posted there about the presentation, as well as some interesting activities for the students. In addition, we have posted some curriculum resources that we hope you’ll find useful. You’ll find classroom activities, as well as ideas for student assignments, based on information presented in “All About Blood!” We hope you’ll find this a valuable source of information for your classroom. We’d like to hear what you think about these resources … please send your feedback on the Blackboard site to maryann.ducedre@blood.ca. Thanks again for your support! It’s in you to give.

23. Blackboard Welcome youth, students, teachers and parents! Our blackboard is designed to assist you: Research on blood, blood productsand bone marrow. Understand Canadian Blood Services’ role and function. Learn about classroom, donor and volunteer opportunities. Organize a blood donor clinic. Play games and more! For Youth Teachers and parents Thinking about donating blood? Click on 'Future Donors' to learn more. Access information on popular research topics and facts about blood.Read more >> Why not volunteer or donate with your son/daughter? Or help your students organize a clinic or coordinate education sessions about blood. Read more >> Organize events at school What's your type? Organize blood presentations, What’s Your Type events, and clinics in your school. Or initiate a school Challenge!Read more >> Do you know what your ‘type’ says about you? If you know your blood type you can view some of the presentation online. Read more >>

24. Activities & Project Starters Activities Word FindTry our Word Find and learn about Canada's blood system during the game. Go to Word Find >> Curriculum-appropriate activitiesDownload a list of activities to share with youth - mathematical questions, vocabulary lists, health and physical activities and language questions. These activities are based on the All About Blood elementary school program offered in Southwestern Ontario.All About Blood activities (PDF: 136 K)

25. What’s Next? • Pilot results show that an elementary education program can be a valuable educational tool • Positive feedback and interest from Donor Services departments in other regions, as well as a need to capture this important demographic further demonstrates its worth

26. What’s Next? • Plan presently being developed to roll out an Elementary Education program throughout Canadian Blood Services • Plan would improve upon, and add to, the original materials, based on feedback and broaden the target audience (grades five through eight)

27. Program Elements • Educator Overview Piece • New and improved PowerPoint presentation • Video / DVD • Instructional Guide (Presenter / Teacher) • Props / Giveaways • Feedback forms (Students / Teachers) • Thank you pieces

28. Key Program Objectives • Educate all target audiences about blood, blood donation and Canadian Blood Services • Create blood system advocates among all target audiences • Motivate audiences to become donors, or future donors

29. Effectively reaching out to, and educating the next generation of blood donors is critical to ensuring the development of a culture of committed donors in the future

30. For More Information … Mary Ann Ducedre Recruitment Coordinator Canadian Blood Services, Southern Ontario Windsor, Ontario, Canada 519.251.4203 maryann.ducedre@blood.ca