MAD – Internet & Mobile Advertising New Delhi, India www. tdiindia.com www.mobileandinternetadvertising.com
Introduction to TDI International India P Limited An Experienced Premium Transit and Digital Advertising Company. Leaders in airport advertising for 29 years, with Exclusive rights to 9 airports, 73 metro stations Outdoor, Internet & Mobile advertising agency with 20 offices, Largest outdoor inventory of 6500 display sites and over 500 customers Integrated Business Model Providing Wide Range of Outdoor Solutions • Exclusive advertising rights for 9 airports across India • 5,500+ advertising sites spread across high visibility zones in airports Airport Advertising • Exclusive advertising rights for 73 Delhi metro stations • 1800+ advertising sites spread across strategic locations at stations Metro Advertising • Specialized out of home media agency offering advertising solutions • Services include strategic planning, media buying and media execution Media Services • 150+ clients and 680 websites across Mobile and Internet advertising • 3600 advertising solutions including ideation, conceptualization, media planning, media buying & execution of campaigns. • Partnerships with Google, Alibaba.com, Yahoo, Hot Star, major ad & affiliate networks etc. MADInternet & Mobile Advertising
PAN India presence to provide diverse options & nation-wide campaigns to clients 20 offices serving clients in every part of India Partner offices serving clients in every part of India including Rural, B/C cities, SMEs • Clients can roll-out a campaign nation-wide without any implementation challenges • All round visibility, diverse options and real time service to the clients TDI Offices
Introduction to Mobile and Internet Advertising Division • Founded in 2008, MAD has a dedicated team of professionals focusing on Innovations & Engagements through Social Media, Search marketing, online advertising and mobile advertising using latest advertising tools and techniques • MAD offers 360 degree advertising solutions on these media starting from ideation, conceptualisation, media planning, buying, designing, development, execution capabilities • 150+ Clients & Associations with Alibaba,com, Google, Hotstar , Yahoo and major ad & affiliate networks • Clear “Processes, Checklists” • Passionate about Innovations, Quality, Service & Support • Dedicated Ideation (Pre-Sales) Team that Focuses on Creatives, Media Planning, Buying • Dedicated Social Media / Search / MIS / Operations team • MAD has fastest Campaign Execution Time
Partnerships with Global Giants in Internet & Mobile Media India’s first Channel Partner of www.Alibaba.com World’s Largest B2B E-Commerce Portal. 455 Million + Members spread across 200+ Countries. 6:1 Buyer : Seller Ratio making it a paradise for Exporters seeking to expand their business across the world by Buying Gold Supplier Membership from us We are Google Ad Words SMB Partners authorised to sell Text Advertising on Google Search, Banner Ads on Google Display Network, Video Ads on YouTube. The campaigns are created & optimized by Google Trained & Certified MAD Professionals We are Globally the first Channel Partners authorised to sell Yahoo Native Advertising. The Campaigns are run by Yahoo & Yahoo trained MAD Professionals We are Channel Partners Authorised to sell Advertising Inventory on HOTSTAR (the mobile TV offering from STAR TV). The campaigns are managed by us.
Mobile & Internet Media Options we offer (Partial List) Mobile apps Game ads Placement Ads Wallpaper SMS / WAP PUSH Instant Gratification Contextual/ Text Ads Augmented Reality Corporate Presentations Website Design 360 degree ad solutions Mobile/Interactive Apps Shortcode Gaming Website Development Loyalty Solutions Media Mix MMS - MMS Video Community ERP s/w Longcode Search Campaigns Keywords USSD Print / FM /TV – MAD Ads Social Media Virals Ad n/w Missed Call Voice Portal Call/ Click to Action SEO/SEM Banner Creation Innovations BRAND Ad Serving Subscription Alerts Traffic Generation CPM Interactive Voice Response Consulting CPC/ PPC CPL Media Planning Creative Agency E Commerce mCoupon Emailers Brand Zone Ringtone Media Buying Reputation Management CPS Newsletter WAP sites Out Bound Dial Customer Care Zone Campaign Execution 2D / 3D Clips Google Adwords Web Site Roadblocks Advertorial Ring Back Tone Mobile Internet sites Bluetooth Facebook LinkedIn Twitter You tube Video pre & post roll Campaign Ideation Blu-fi Zone Sponsorships Interactive SMS Multilingual Content Ads
Creatives, Designing, Development, SEO, SMO & Reputation Management • Our team of experts design & develop Creatives, Electronic Direct Mailers, SEO Friendly Websites and increase the volume and quality of traffic to client’s website for targeted keywords by improving its rank in the search results • Social Media Optimisation& Reputation Management are used to enhance Brand on the Social Networking sites and also to remove the negative search results about the Brand Creatives
MAD has the Fastest Execution Time – Case Study 5:00pm; 22-Sep 10:00am; 23-Sep 10:19am; 23-Sep Creatives created and sent to Yahoo, Bharat Student, Zapak, Orkut, Ad Network MAD adopted 60 creative in NIGHT as per display size and got the client approval Contract Signed Total Turnaround Time from signing the contract to deployment at 5 different websites/ad networks: : 17 hours 2:00pm-3:00pm; 23-Sep 1:00pm-2:00pm; 23-Sep 3:16pm; 23-Sep Yahoo, Bharat Student , Zapak QC done Proof of deployment/Screenshots sent Yahoo, Bharat Student , Zapak went live Contract Signed
0 B2C Case Studies : Social Media Engagement & 360 solution 0 360 Solution - Ideation, Creation, Media Panning, Media Buying & Implementation Facebook “Big Boss Ke Saath” • Phase – I : Teaser Campaign for a week • Phase –II : Answer and meet Big Boss • Result – 31,031 likes in 20 days. • Build awareness of HCL ME Laptops • Execution through Microsite, Contests, Banners, • Social Networking, Email • Outcome : 25m impressions, 1m registrations of • potential customers • 3 step Campaign • Register with the microsite, Name the mascot, Winner gets the latest HCL ME Laptop, free HCL ME – Name the Mascot
B2B Case Studies : EDM – Cheil (Samsung), PPC for Hughes EDM activity for Samsung Laptops Search Campaign for Hughes Global Education Keyword: Business management
SME, SMB, Retail Case Study Objective of the Campaign • To increase the enquiries of the Telecom products from SME, SMB, Retail segments • Spread Knowledge about the advantage of the Products : • Broadband • Content Delivery Network (CDN) • Internet Leased Line (ILL) • InstaOffice • Managed Hosting • MPLS – VPN • Secure Connect • SME Organizations between 1-500 employees Scope of the Campaign • Media Vehicles • Banners • Text • Search • Placement • EDM • Websites • Affiliate Network for Lead Generation • Run On Network on the Ad Network • Google adwords (Search) • Google adwords (Placement)
Internet Advertising Banner Inventory Buying :Case Studies * * • Banner Advertisement on timesofindia.com • Duration two months * * • Banner Ad was done on ww.indianrail.gov.in • respectively • Duration one month • Banner Ads were done for the promotion of above brands on www.irctc.co.in • Banners were displayed on the fixed locations of the website • The banners were run for fixed durations * Through agency
Mobile Advertising : Case Studies • SMS Promotion was done for the launch of 22 “DIGIWORLD STORES” • 22 lacs Bulk SMS were sent with 30 days validity • SMS Activity was done for Bata Store Gurgaon Sec 17 for the promotion of the Anniversary offer for Flat 10 % off • 85,000 SMS were sent Some other companies - sms / obd / email campaigns
MAD - Partial List of Clients ……and many more
Thank You & Look Forward to Work Together Sanjay Sharma Global Head TDI International India P Limited 42, Rani Jhansi Road, New Delhi 110055. India. Tel: +91 11 4253 4300 Handphone: +91 98184 53031 firstname.lastname@example.org This material is exclusive property of TDI. No part of this presentation may be used, shared, modified and/or disseminated without permission. © 2015 TDI. All rights reserved.