Jamba Juice. By: Gerdy St Louis & Ashley Engroba. The importance of food. Contributes to the daily function To Survive Variety of foods Unique styles of food. History. Kirk Perron-creator Professional Cyclist Jamba Inc Zuka Juice takeover . Mission Statement.
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By: Gerdy St Louis & Ashley Engroba
Target Marketing Strategy
What would really catapult this company is the creation of a strategic marketing plan which involves social media. For example, the promotion of its products on Facebook, Twitter, Instagram, Yahoo and etcetera, would allow the company to reach a boarder audience. This audience would include the company’s already targeted middle class audience and above, in addition to a middle lower class audience and below; and a variety of age groups (i.e. teens)