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Jamba Juice. By: Gerdy St Louis & Ashley Engroba. The importance of food. Contributes to the daily function To Survive Variety of foods Unique styles of food. History. Kirk Perron-creator Professional Cyclist Jamba Inc Zuka Juice takeover . Mission Statement.

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jamba juice

Jamba Juice

By: Gerdy St Louis & Ashley Engroba

the importance of food
The importance of food
  • Contributes to the daily function
  • To Survive
  • Variety of foods
  • Unique styles of food
history
History
  • Kirk Perron-creator
  • Professional Cyclist
  • Jamba Inc
  • Zuka Juice takeover
mission statement
Mission Statement
  • “Jamba! Enriching the daily experience of our customers, our community and ourselves through the life-nourishing qualities of fruits and vegetables. To help employees understand what "enriching the daily experience of our customers" means, Jamba Juice, Inc. also has what they call their FIBER Values.
  • Fun: Smile and create a spirit of celebration for your customers.
  • Integrity: Demonstrate good character and encourage an atmosphere of mutual trust and respect. Balance: Consider the needs of customers, team members and shareholders alike. 
 Empowerment: Be responsive and innovative. Do whatever it takes to make your customer happy. 
 Respect: Help each other to grow. Contribute to a vibrant and diverse community.” (2013, "Jamba Juice Mission Statement - Personal Health & Well-Being with FIBER Values,"para. 4)
target
Target
  • Everyone
  • Promote healthy lifestyle
  • Students, children & parents
marketing mix
Marketing Mix
  • Franchises
  • Discounted prices & Coupons
  • Convenience
jamba inc swot analysis
Jamba Inc. SWOT Analysis
  • Strengths
    • Distinctive business strategy of building and promoting healthier products
    • Launch of several services such as: Waiters.com, JamboGo, Paypal, and Jamba Kid Meals
    • High visibility of brand and logo promotion
  • Weaknesses
    • Market competitors larger variety of products
    • Competitors ability to operate on a larger scale (i.e. Starbucks which operates more than 17,000 coffee shops, in over 40 countries).
  • Opportunities
    • Expansion of its businesses, locally and internationally, do to present revenue increase
    • New distribution channels
    • The creation and launch of newer and healthier products for its health conscious consumers
  • Threats
    • Economic down falls
    • decrease of consumer health interest and or demand due to quicker alternatives (i.e. surgery)
    • any increases of its competitor’s product and or operating franchises
jamba juice competitor analysis
Jamba Juice Competitor Analysis
  • Starbucks
    • In business since 1971
    • World's #1 premier roaster, marketer and coffee retailer
    • More than 18,000 coffee shops in about 60 countries
    • Competitive advantage: huge conglomerate licensed and trademarked to sell a variety of products such as coffee, smoothies, brewing equipment to licensed stores, grocery and national food service accounts.
    • Disadvantage: promotional and advertisement strategies focus more on coffee and the adults who drink them.
    • Main objective: to remain the #1 recognized and respected coffee brand in the world.
jamba juice competitor analysis1
Jamba Juice Competitor Analysis
  • Maui Wowi
    • Hawaiian themed franchise, in business since 1982
    • More than 600 franchises in 48 states and 9 countries worldwide
    • Competitive advantage: offers a variety of fresh Hawaiian gourmet coffees, lattes, kona espressos, and fruit smoothies
    • Disadvantage: target audiences mainly tourist & adult consumers wanting to get away
    • Main objective: spread the Hawaiian “Aloha Spirit” while remaining relevant
  • Smoothie King
    • In business since 1989
    • More than 600 locations in the United States, the Republic of Korea, Singapore and the Caymans
    • Competitive advantages, Offers a mix of 50 nutritionist flavored blended fruit smoothies and juices. And health products/solutions (i.e. vitamin supplements)
    • Disadvantage, only targets adult consumers
    • Main objective to influence and help people achieve healthier lifestyles
jamba juice1
Jamba Juice

Target Marketing Strategy

Business Improvement

What would really catapult this company is the creation of a strategic marketing plan which involves social media. For example, the promotion of its products on Facebook, Twitter, Instagram, Yahoo and etcetera, would allow the company to reach a boarder audience. This audience would include the company’s already targeted middle class audience and above, in addition to a middle lower class audience and below; and a variety of age groups (i.e. teens)

  • Jamba Juice marketing strategy is aimed at targeting and promoting the health conscious decisions of its customers, who are normally middle class and above.
  • Jamba Juice differentiated itself by creating a traditional and nontraditional store format/concept which included a smoothie station and juice bar.
  • Jamba’s brand positioning, embodies it customer’s choice of healthy alternatives and active lifestyles.
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Jamba Juice

The End