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CCT 333: Imagining the Audience in a Wired World

Explore inclusive design principles addressing exclusion, balancing user demands, and engaging audiences effectively. Learn about cognitive psychology, usability, acceptability, and decision-making in design processes. Enhance your understanding of users and their requirements while mastering the dynamics of product acceptability. Delve into factors influencing user engagement and design functions, creating authentic connections. Join us for a comprehensive dive into design theory and practice.

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CCT 333: Imagining the Audience in a Wired World

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  1. CCT 333: Imagining the Audience in a Wired World Class 4 : Principles of Design/Understanding Users (1)

  2. Administrivia • Due to book shortage, lectures a bit more detailed, so we’re a bit behind • Besides, I’d rather have dialogue than information dumping • This week - Chs. 3, 5, and a bit of 15 • Next week - a bit of 5 and 15 • Notes as guide to test

  3. Design Cycles • Balancing these (often conflicting) principles is the whole point (and the whole problem • “There are no rules…and here they are.” (McCloud, 2006)

  4. (Universal?) Elements of Design • Users and their Requirements • Conceptual Design • Physical Design • Protoyping/Evaluation • Evaluation and Testing

  5. Principles of Design • Accessibility • Usability • Acceptability • Engagement

  6. Accessibility • Inclusive/universal design principles to address exclusion • Varying ability is the norm, not the exception • Designs for people with disabilities work for others too • Personal user experience and usability is affected by design constraints and choices

  7. Principles of Universal Design • Equitable • Flexible • Simple • Perceptible • Tolerant • Effortless • “Just right” size and space (p. 53)

  8. Decision Tree • Often hard to design everything for everyone - how to decide? • Fixed/changing - is difference innate and immutable, or learned? • Common/rare - is difference a reasonably common occurrence? • Cheap/Expensive - what is the cost of accommodation?

  9. Usability • Already nicely covered previously… • Early focus on users and their tasks • Empirical measurement (more to come there) • Iterative design • Coevolution and mutual dependence

  10. Acceptability • Dynamics of product acceptability/adoption - not just technology, people or activities, but adaption in context • Often more complex than most designers care to admit

  11. Factors influencing Acceptability • Political - trust, organizational issues, who benefits, effects of networks • Convenience - easy, effortless? • Cultural or social habits - violation of social norms? Evolution of norms? • Usefulness - relevance to activities in context • Economic - price points, changes in business model

  12. Engagement • Creation of bond, attachment - a feeling of personal relationship, even anthropomorphism (examples?) • Function of both aesthetics and usability

  13. Functions of Engagement • Identity - authenticity, cohesion • Adaptivity - change, personalization • Narrative - not just product but story • Immersion - feeling of wholeness, transportation elsewhere • Flow - transitions between states clear, fluid, seamless

  14. People and their actions • Norman’s seven-step process • Essentially a cognitive model - humans as technological processes - taking inputs, processing, providing outputs • Gulfs of evaluation and execution

  15. Important Elements of Cognitive Psychology • Memory (sensory, working and long-term) • Recall and recognition • Attention • Perception • Gestalt processing • Representation • Mental models • Action and persuasion

  16. Next week

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