Anchorage Chamber Brown Bag: Planning, Tactics and Internet Tools for Public Relations Success - PowerPoint PPT Presentation

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Anchorage Chamber Brown Bag: Planning, Tactics and Internet Tools for Public Relations Success

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  1. Anchorage Chamber Brown Bag: Planning, Tactics and Internet Tools for Public Relations Success March 16, 2010

  2. Today’s Talk • Public Relations Defined • The Public Relations Plan • Tactics to Work Smarter • Internet Tools • Questions & Answers

  3. Public Relations How we communicate and build relationships with all of our publics

  4. The PR Plan -ReGOSATBE • Research • Goal • Objective • Strategy • Action/Tactic • Timeline • Budget • Evaluation

  5. Research Formal or informal • Poll, focus group, mail questionnaire • Man on street, post question on Facebook or Twitter, interview past donors, talk to peers

  6. Goal The big, hairy audacious accomplishment Be the top-of-mind organization when Alaskans think “advocacy for girls.” Be Alaska’s favorite family restaurant

  7. Objective P.E.L.T. • Public - who do we need to reach? • Effect - what effect will we have? • Level - to what degree? • Timeline - how long do we have to get it done? • Examples: • Convince 50 of our current donors to increase their level of support over the next six months • Attract 250 new cellular customers in Anchorage over the next 90 days

  8. Strategy • How you’re going to do it • Example: We Try Harder - AVIS • Just Do It - Nike • We Deliver For You - US Postal Service

  9. Actions/Tactics • The PR tools in the toolbox • Direct mail campaign • Special event/reception • Collateral-brochure, flyer • Workshop on Planned Giving • Grand Opening or Media Tour • CEO in-person meetings

  10. Timeline Who is doing what and when

  11. Budget What’s it going to cost

  12. Evaluation Did we accomplish our objectives? How many donors did we get and how much more did they donate? How many new cellular customers did we sign-up in Anchorage?

  13. Tactics that Work Jr. Classic video for Kenai River Sportfishing Association

  14. Tactics that Work World Wildlife Fund - Media Relations News Release March 6, 2009 Contact: Margaret Williams, WWF, (907) 830-4349 Kathy Day, KD/PR, (907) 868-4884 or 229-2470 cell Pribilof Island Ship Grounding Highlights Urgency for Shipping Safety in Alaska Anchorage (March 6, 2009) – Residents of St. George Island, the US Coast Guard’s Pacific Strike Team, local USCG personnel, and a marine salvager are converging on the remote Bering Sea island to respond to the grounding of a Seattle-based trawler, the Mar-Gun, on the wildlife-rich island. With the crew of the 112-foot fishing vessel safely rescued, the quickly assembled emergency responders have now turned toward the task of removing oil from the ship before it leaks onto the beaches of one of America’s largest seabird colonies and summer breeding ground for thousands northern fur seals

  15. Tactics that Work Collaborate

  16. Tactics that Work Alaska Children’s Services - tell your people stories

  17. Tactics that Work Pick. Click. Give. Make lemonade out of lemons

  18. Tactics that Work Use Social Media - Anchorage Reads: Frankenstein

  19. Cool Internet Tools I Use Pitchengine Pitchengine.com

  20. Cool Internet Tools I Use Smartsheet

  21. Cool Internet Tools I Use FreeConference

  22. Cool Internet Tools I Use CustomScoop

  23. Cool Internet Tools I Use Blogger.com

  24. Cool Internet Tools I Use Visual Thesaurus

  25. Cool Internet Tools I Use Twitter Search

  26. Questions? Contact Information: www.KDPRVirtual.com kathy@kdprvirtual.com (907) 868-4884