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We Don’t Look Like That!. Advertising’s View of Women By: Shelby McDaniel. Introduction. Advertising’s view of women? How advertisers alter images? How do advertisements affect women? Do ads have negative affects in other aspects of society ? Why? Dove Evolution.

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we don t look like that

We Don’t Look Like That!

Advertising’s View of Women

By: Shelby McDaniel

introduction
Introduction
  • Advertising’s view of women?
  • How advertisers alter images?
  • How do advertisements affect women?
  • Do ads have negative affects in other aspects of society?
  • Why?
  • Dove Evolution
advertisers sell normalcy
Advertisers Sell “Normalcy”
  • Most important- beauty, looks, body
  • Ad women (“Real women”) shown as unhealthy
advertisers alter images
Advertisers Alter Images
  • Flaunt ideals of “true beauty”
  • Models are unhealthy
    • Drugs, food deprivation
  • Girls of all ages see these ads
  • Drive women to drastic measures
advertisers sell inequality
Advertisers Sell Inequality
  • Beauty above intelligence
  • Ads enforce notions of inferiority
effects on society
Effects on Society
  • Inappropriate web games
    • “Miss Bimbo” website- UK
    • Targets young girls
    • Promotes sex, diet pills, lingerie, plastic surgery
effects on society1
Effects on Society
  • Clothing retailers advertise sex to sell products
    • American Apparel features scandalous ads
    • Objectifies women
effects on society2
Effects on Society
  • Sex-filled ads exploit women
    • Women depicted as things, not humans
    • Promotes violence
effects on society3
Effects on Society
  • Websites supporting eating disorders, plastic surgery, diet pills
    • Websites and blogs giving “tips”
    • Girls are beginning to believe this is acceptable
conclusion
Conclusion
  • What we see vs. what is real
    • Retouching
  • Celebrities are living advertisements
  • Can circumstances change?
    • Magazines/designers

fighting back

    • Healthy campaigns
    • Organizations supporting health and happiness
ad