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Closing session AENEAS TRAINING  05-03-2010 Munich Workshop Maarten van Bemmelen

Closing session AENEAS TRAINING  05-03-2010 Munich Workshop Maarten van Bemmelen. Topics of presentation. Some highlights from the workshop The follow-up of Munich workshop The future AENEAS workshops Evaluation of the workshop Feedback on the site visits. Some highlights (1 of 4).

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Closing session AENEAS TRAINING  05-03-2010 Munich Workshop Maarten van Bemmelen

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  1. Closing session AENEAS TRAINING05-03-2010 Munich Workshop Maarten van Bemmelen

  2. Topics of presentation • Some highlights from the workshop • The follow-up of Munich workshop • The future AENEAS workshops • Evaluation of the workshop • Feedback on the site visits

  3. Some highlights (1 of 4) • In Mobility Management and Marketing we have to set realistic goals • Especially European projects seem to have over ambitious goals related to changes in modal split • A campaign can only exactly reach the needs of a small group of people • Marketing can only change the materialistic or concrete constructs, not the core constructs

  4. Some Highlights (2 of 4) • The target group of older people is diverse, you should further define the group (also exclude some) • Gender, age, vision on mobility, physical ability, lost partner etc. • Do not have the ambition to change the petrol head • Direct marketing can provide targeted information • In Patenticket project, candidates are selected by family or friends

  5. Some highlights (3 of 4) • To make a change in mobility behaviour people need to experiment and to receive validation • How to get people to a training/expriment: • Direct marketing, set a date and place • Work with peers • Grand children can have a convnicing power • Work with existing structures/organisations of older people • Provide positive feedback to participants in trainings

  6. Some highlights (4 of 4) • Mobility marketing and mobility management measures can reach impacts in a cost effective way • Some examples • 14 % feedback from direct marketing among older people in Munich • 30% of participants in Patenticket buy a season ticket right after the trial period • Why do we not implement these actions everywhere and on a large scale?

  7. Follow up training workshop • All power points available on the AENEAS website within two weeks • Abstracts of the presentations, summaries of the discussions and outcomes of the smaller groups and the site visits will be integrated in the workshop report • A draft of the workshop report will be send to all participants and speakers in two weeks (18th of March), this will include participants list • After comments the final version of the report will be publicly available on the website • You receive a final version directly and we will ask you how you have spread the lessons from the workshop

  8. Odense Training Workshop • Theme: Cycling and health • Fourth AENEAS training workshop • 9-10th of June 2010, Odense • Training organised in the Castle • We will continue with the same format: • Plenary session on day 1 • Interactive elements • Small groups and site visit on day 2

  9. Odense Training Programme • First speakers of plenary part confirmed: • The relation between cycling and health, the case of older people, by Lars Bo Andersen, SDU • An action plan for older cyclist in Denmark, based on focus group discussions, Pernille Ehlers, Council for Safe Traffic • Mobility policy in Odense, the interplay between infrastructure and cycling promotion campaigns, Connie Juel Clausen/ Birthe Papsø, City of Odense • A selection of practical experiences with cycling activation and safety projects for older people • Cycling trip in Odense and meet with participants in local cycling measure • Small group work based on site visit

  10. Salzburg Training Workshop • Older passengers: It´s all about communication. How to address them? How to keep them? • 24th and 25th of November 2010

  11. Evaluation of the workshop • Thank you for completing the questionnaire

  12. Site visits • For us it is important to receive feedback on the site visits as well • A rapporteur will take note of the discussion • Also complete the even shorter questionnaire and give it to the rapporteur or your guide

  13. Please stay in touch! • We want to continue the exchange • Come to one of the next workshops • Visit/contribute to our good practice database • Subscribe to the newsletter • Receive a hardcopy of our high-level deliverables

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