Cheung Chi Yin Tiffany 00138182d Choi Wai Ki Connie 00933844d Hang Chu Chu Rachel 00957006d

1. PROBLEM 2 COMPANY Z Cheung Chi Yin Tiffany 00138182d Choi Wai Ki Connie 00933844d Hang Chu Chu Rachel 00957006d Lee Kwan Yu Cherie 00954250d Leung So Ting Josephine 00309729d Lo Ka Pui Jessie 00946201d Zhou Jing Jenny 00957135d

2. Content • Def of Technology & Technology Transfer • Weber’s Company background • Technologies in Weber’s Co. • Channel of transfer • Adv and Disadv of Technology Transfer • Conclusion

3. What is Technology? • Systematic application of knowledge to meet needs & desires of man, including: • Embodiment in machines, tools, products, process • “Software”  i.e. organization & Mgt of ways of doing things • Possession of knowledge by skills labors, professionals, managers

4. What is Technology Transfer? • Process by which science & technology developed by 1 group / org for specific purpose becomes adopted / adapted & applied by another group / org • Transferred technology must be actually applied by 2nd user

5. Weber’s Co. Background (1/2) • Provides “package deal” removal services for companies & executives • Now  wants to move & expand business to Shanghai • Decide what is the needs & technologies for him to transfer

6. Weber’s Co. Background (2/2) Discuss

7. Resources • Provide removal services  main resources are human • Service cannot be delivered without people 

8. Technologies Required • Most operation process based on people • not necessary to use large amt. of new technologies 

9. Characteristics of Technology 1/2  • Being service sector  has own mgt & communication skills Not easy to copy • Can only be recognized through personal interaction

10. Characteristics of Technology 2/2  • Had tailor-made software  help to find the best match Cannot be learned easily • Has unique training course

11. Technologies in Weber’s Co. • Marketing skills • Computer skills • Management skills • Quality control system

12. Marketing Skills • Weber’s company is successful & well known • Skills for arranging various marketing activities account for part of success

13. Lots of marketing skills involved in company’s day-to-day operation (1/2) • Mkt Dept has to set price which can absorb market share & maintain its profits as well • For services to be known by other people  arrange a series of promotion activities establish image & promote its brand name

14. Lots of marketing skills involved in company’s day-to-day operation (2/2) • Existence of Weber’s company is totally supported by customers maintain a good relationship with them provide excellent value added customer services

15. Computer Skills • Many different kind of computer software • Unique, complex and specially designs • Favorable results when uses it properly • Unfavorable results when used improperly

16. Computer Skills • E.g. Tailor made system • Employees can use it to find out some suggest solutions for its clients • Such as the suggested locations for establish client’s company • Without proper training, no cannot use it smoothly and they cannot use the software effectively

17. Computer Skills Weber's Power

18. Computer Skills

19. Computer Skills • Without proper training, no cannot use it smoothly and they cannot use the software effectively • All staffs must be trained before using the systems

20. Computer Skills • Weber’s Co. use its own network for communication • Such as communication amongst employees and communication between Weber’s company and her clients • Computer skills is an important technology

21. Management Skills • Weber’s company have its own management style • In the past, the company has been managed successfully in Hong Kong • The company largely depends on service quality and good quality results from effective management systems

22. Management Skills • E.g. Co. will find it difficult to hand their time schedule without effective coordination and communication within the company • The ineffective or misunderstanding in communication and coordination may cause many problems such as fail to meet deadline agreed with clients. • Such mistakes are very serious and not allowable

23. Management Skills • When Weber’s company move and expand its business to Shanghai, the full set of management skills also have to transfer to Shanghai • Management systems ensure the effective coordination and communication of the company • Therefore, company can maintain their service quality

24. Quality Control • Weber’s Co. is well known and the company’s brand name is already established • The Co. sell its service • Quality of service provided by the co., specially the performance and reliability, is very essential • The company already established a system for quality control • In order to ensure the effective control of quality, all staffs have to follow the steps when performing their duties

25. Quality Control • The system of Quality Control is mainly deal with the aspects of: • Customer satisfaction • Customer service • Meeting deadline • The system specifies the method for collect the above data and how to deal with discrepancies • The quality control system is also a kind of technology that the company need to transfer

26. Channels of Transfer Weber’s Company Technologies: Skills and Knowledge • Tacit and Proprietary technologies • Require personal interaction for transferring • Training is the most effective way to transfer • skills can be transferred from person to person

27. Channels of Transfer • First half of year Shanghai Expertise in Hong Kong Training for local partner • Training Course • On-the-job Training

28. Aim of Training • let the employees learn and familiar with the knowledge and skills to be used in Weber’s Company • help to make sure the local partner can capture the skills required : • provide the best quality of removal services in Shanghai • retain the brand name

29. Training for Management Skill • Training courses & On-the-job training • transfer to the Senior Management first • management skill is very important to thecompany’s operation • the skills must be mastered by the SeniorManagement first Training Senior Mgt Subordinates

30. Training for Computer Skill • Training courses • Participants of the training courses: • all the staff who need to involve in using the tailor-made software of Weber’s Company

31. Training forMarketing & QC Skill • Training Courses & On-the-job Training • Participants of the training: • staff in Marketing and Quality Control Departments

32. Channels of Transfer • After finish providing the training Hong Kong Expertise in Shanghai • Role of remaining expertise in Shanghai • monitor & provide follow up action to the local partner • help to ensure the skill transferred are consistent with the skills used in Weber’s Company

33. Channels of Transferin Long Term • After the employees can master the skill Expertise in Shanghai continue to reduce Reduce labor cost Several expertise stay in Shanghai on LT basis Monitor & Coordinate the services between Hong Kong and Shanghai

34. Disadvantage of Technology Transfer • In the short run-High Cost • A large number of managers (middle and high level) need to be transferred to the JV at the beginning of the business • High training cost However, we suggest company Z to call back its middle level managers when the JV goes on the track

35. Disadvantage of Technology Transfer • Difficulty arising from the incompatibility of cultures of the partners • Technology transfer involves a lot of human elements such as management skills, training programs and etc. • The company need to put much effort in blending the culture of two partners to smooth out the transfer process.

36. Advantage of Technology Transfer • Increase efficiency • Our partner, a government owned firm • Bureaucracy, low efficiency, low productivity • Advanced management skills transferred to the joint venture, the efficiency of the JV will be improved.

37. Advantage of Technology Transfer • Maintain the standard and quality of service. • Quality control system • Ensure that the service quality in Shanghai is the same as that in Hong Kong. • Cost effectiveness in the long run • In the long run, the transfer cost can be covered by the gain in the improved performance of the company.

38. Conclusion • In order to protect our technologies • Avoid risk of imitation by partners • sign contracts & make agreements • E.g. cannot use tailor-made software outside companies & not related to Weber’s Co.

39. References • Harold F. Davidson, Marvin J. Cetron, Joel D. Goldhar (1974). Technology Transfer, Noordhoff International Publishing.

40. The end