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[INSERT Presentation Title]. [ INSERT Y our name, title]. Federal Leadership, guidance, and support. SAMHSA’s Underage Drinking Prevention Work. Funding service/Capacity development role Information and communication role. Campaign Goal.

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[INSERT Presentation Title]

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Federal leadership guidance and support
Federal Leadership, guidance, and support

SAMHSA’s Underage Drinking Prevention Work

  • Funding service/Capacity development role

  • Information and communication role

Campaign goal
Campaign Goal

Reduce underage drinking among youth ages 9 to 15 by engaging parents in prevention behaviors.

Key findings
Key Findings

  • For parents:

    • Underage drinking is not a top-of-mind issue;

    • No participant believes his or her child drinks; and

    • Arecognized government agency must support the research.

  • For youth:

    • Talk about alcohol in context of a recent event; and

    • Mom is the go-to parent, but other trusted adults can also deliver underage drinking prevention message.

Parents are important
Parents are important

  • Parents are the primary messengers for underage drinking prevention.

  • To be successful, parents need prompts and conversation starters.

  • Parents should take advantage of opportunities to discuss the issues as they present themselves.

In our community
in our community

  • [INSERT any relevant local data that illustrate the underage drinking problem in your area of influence.]

National campaign activities
National campaign activities

  • Launch: May 13, 2013 during SAMHSA’s 2013 National Prevention Week

  • Strategic media outreach

  • Public service announcement (PSA) distribution to 7,000 media outlets nationwide

  • A cadre of partners

Part of a national effort
part of a National Effort


  • Community Anti-Drug Coalitions of America

  • Interagency Coordinating Committee on the Prevention of Underage Drinking

  • Leadership to Keep Children Alcohol Free

  • Mothers Against Drunk Driving

  • National Alcohol Beverage Control Association

  • National Association of State Alcohol and Drug Abuse Directors

  • National Conference of State Liquor Administrators

  • National Institute on Alcohol Abuse and Alcoholism

  • National Liquor Law Enforcement Association

  • National Parent Teacher Association

  • Office of National Drug Control Policy

  • Students Against Destructive Decisions

  • And Many More!

Mutually beneficial insert org name
Mutually Beneficial: [Insert org name]

  • Share leadership on critically important issue

  • Present united front on underage drinking prevention

  • Provide free PSAs and resources on underage drinking prevention

Mutually beneficial samhsa
Mutually beneficial: samhsa

  • Extend Campaign reach

  • Expand implementation and dissemination

  • Support sustainability

  • Coordinate brand and message with ongoing underage drinking prevention efforts

Unlimited access to campaign materials
Unlimited Access to Campaign Materials


Resources on demand
resources on demand

  • Backgrounder

  • Fact Sheet

  • Talking Points

  • FAQs

  • Partner Toolkit

  • Tip Sheets for Parents

  • TV PSAs

  • Print PSAs

  • Radio PSAs

  • And Much More!

Parent specific resources
Parent-specific resources

  • Visit the Campaign website to access resources and tools to help parents begin and continue the conversation about alcohol.

Multimedia tools
Multimedia tools

Radio Scripts





Coming soon
Coming Soon

  • Web-based role-playing simulation for parents

  • Available summer 2013

Let s invest together
Let’s invest together

  • [INSERT activities/potential activities that you are planning as part of the Campaign.]

Insert your organization name
[insert your organization name]

  • For more information, contact:

    • [INSERT contact name, address, phone, e-mail, and web address.]