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The Web of Meaning: The Business Value of the Semantic Web. William Ruh Global Practice Director December 1, 2004. The World’s Most Successful Business Document. Self Describing. Easy to Understand. The Semantic Web: XML, RDF & Ontology. Machine & Human Readable. Issued by a Trusted

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The web of meaning the business value of the semantic web l.jpg

The Web of Meaning: The Business Value of the Semantic Web

William Ruh

Global Practice Director

December 1, 2004


The world s most successful business document l.jpg
The World’s Most Successful Business Document

Self

Describing

Easy to

Understand

The Semantic Web:

XML, RDF & Ontology

Machine &

Human

Readable

Issued by

a Trusted

Authority

Can be

Secured

Convertible


The semantic web brings additional benefits l.jpg

The Semantic Web:

Structure and linkage

within and between business information

New York

Composer

Ellington

Role play

Doom

Billy

Jazz

Holiday

Katherine

Hepburn

Game

Duke

Nukem

John

Wayne

Cowboy

Movie

Wolffenstein

The Semantic Web brings additional benefits

  • Regulatory compliance

  • B2B Exchange

  • Workflow and BPM

  • Business Intelligence

  • Integrated systems


What if all business information had these attributes l.jpg
What if all business information had these attributes?

  • Executives could answer:

    • Who are the most profitable clients?

    • I’m meeting with the FUBAR corporation today, tell me everything about our relationship.

    • Where do these numbers come from?

  • Employees could:

    • Ensure compliance with Sarbanes Oxley, Basel II and other regulations through the information linked and embedded into financials and business documents

    • Find the information they need when they need it including all the supporting information

    • Stop getting an unreadable number of hits on search engines

  • IT Professionals

    • React faster to B2B and other external integration needs

    • Spend less time on formats and more on content integration

    • Support all of the above and more!


Why can t we do this today in business l.jpg

CORE

Mainframe

Servers

Servers

Why can’t we do this today in business?

  • IP has brought structure, consistency and ease of use to the network world

  • HTTP & HTML has brought structure, consistency and ease of use to the Web

  • The application world is:

    • Distributed, heterogeneous

    • Evolves, extends

    • Costly, complex, rigid, opaque

  • Rebuilding from scratch, creating a single database or implementing proprietary middleware won’t solve the problem


The semantic web a natural evolution in the enterprise it environment l.jpg
The Semantic Web: A Natural Evolution in the Enterprise IT Environment

Only a few network

standards really matter

Over the long term – TCP,

IP, Ethernet, HTTP, HTML

XML – lineage matters

Lineage

Standards success is

based on timing and need.

IT’s problems keep moving

up the stack. This is the

current IT problem.

Today’s biggest

IT obstacle

Jurassic Park not

Command and

Control

Standards grow and are

applied in ways that are not

predicted, are counter to

conventional wisdom, and

take time.


A dose of reality the good and bad l.jpg

So how is this being applied today in business: Environment

Tip of the iceberg: RDF is being applied under the covers of well over 100 identified products and over 25 information service providers (brute force search unaided by the Semantic Web)

DARPA is applying in several high profile projects for the DoD, including in the creation of DAML

Creation of Ontologies for business and government

Proprietary protocols being transformed in XML based formats – FIXML, HL7, LegalXML, Rate Sheet Markup Language and 100’s of others (XML.org)

Web Ontology Language (OWL)

But this is not free, there is hard work and more evolution to achieve Nirvana

Ontology and structure require real work to derive the benefits

Network technology needs to become more application aware

Technology adoption is governed by the knowledge absorption rate of XML and the semantic web technologies by practicing professionals

A Dose of Reality: The Good and Bad


Final thoughts l.jpg

2003 Environment24B

40,000 BCEcave paintings

bone tools

2002 12B

GIGABYTES

writing

paper

2001 6B

printing

2000 3B

electricity,telephone

transistor

computing

Internet(DARPA)

The web

Source: UC Berkeley School of Information Management and Systems,

Robert Steele, CEO OSS, Inc.

2000 rich content

Final Thoughts

  • The train has left the station so get on it - XML has become universally accepted and semantic web technology is being applied in the leading edge

  • You can’t stop history – The lineage and timing are right for this approach

  • You can’t dig out if your buried -