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QUALITY. “I don’t know what it is, but I know it when I see it” Subjectivity What makes a media project good ? No definition, but can be described. QUALITY: A 5 PART EQUATION. Form--the craft Content--what is being communicated Artistry--interaction of form and content

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quality
QUALITY
  • “I don’t know what it is, but I know it when I see it”
  • Subjectivity
  • What makes a media project good ?
  • No definition, but can be described
quality a 5 part equation
QUALITY: A 5 PART EQUATION
  • Form--the craft
  • Content--what is being communicated
  • Artistry--interaction of form and content
  • The Viewer--approach and effect
  • Business/Commercial Success
1 form how we present the content
1. FORM: How we present the content
  • Create an illusion
      • be invisible (drama)
  • Create an effect
      • effects are not hidden (music video)
1 form how we present the content1
sound/music

photography

lighting

writing

directing

casting

performance/acting

Sounds are appropriate, clear, positioned

Exposure, composition, sense of style

Even, but expressive, appropriate mood

Natural dialogue, understandable plot, subtexts, simplicity

Understands script, performances feel natural, nuance

Actors believable, capable, correct look and feel

Natural, involve the viewer, understand the script

1. FORM: How we present the content
1 form how we present the content2
wardrobe/makeup

editing

technical quality

sound

image

special effects

graphics

setting

Visually interesting, era/reality, believable, unified look

Transitions motivated, continuity, rhythm/pace, simplicity, scenes/story make sense

Exposure, levels, color, etc.

No distortion, hum, etc

Accurate color and signal to noise ration

Believable, seamless, appropriate

Composition, clarity, safe area

Shootable, visual interest,

1. FORM: How we present the content
1 form how we present the content3
Design

Navigation

Visually interesting, unified look, easily understandable, uncluttered

Easily followed, logical, simple

1. FORM: How we present the content
2 content what we want to communicate
Significant

relevant

thorough

accurate

challenging

appropriate

interesting

Timely

moving

2. CONTENT: What we want to communicate
2 content what we want to communicate1
use oblique approach

be about something

Not just excitement

Human condition

Great themes

Useful

2. CONTENT: What we want to communicate
2 content what we want to communicate2
socially redeeming

provides insight into the human condition

deals with difficult subjects

has seriousness of purpose

has a reason for the telling

addresses universal issues

illuminates the human spirit

is significant to the culture

2. CONTENT: What we want to communicate
3 artistry how form and content effect each other
3. ARTISTRY: How form and content effect each other
  • Interaction of form and content
    • indefinable, but necessary
      • creative
      • unique
      • appropriate
      • original
    • whole is greater than sum of its parts
3 artistry how form and content effect each other1
3. ARTISTRY: How form and content effect each other
  • Magic
  • programs which are blessed
  • programs which "sing”
  • Chemistry
  • originality
3 artistry how form and content effect each other2
3. ARTISTRY: How form and content effect each other
  • innnovativeness
  • unpredictability
  • Passion
  • risktaking
  • intensity
  • daring
3 artistry how form and content effect each other3
3. ARTISTRY: How form and content effect each other
  • difficult to quantify or measure
  • artistry may be perceivable but not definable
  • necessary to art
4 the viewer
4. THE VIEWER
  • Approach to the Viewer
    • respect audience
    • not cynical
    • not preach
    • relevant, informative, challenging
  • Effect on the Viewer
    • grabs
    • emotional impact
    • stimulate thought
    • move to action
4 the viewer1
4. THE VIEWER
  • assume that the audience is intelligent and capable of understanding and appreciating quality
  • avoid preachiness and not just intend to sell products
  • challenge
  • teach,
  • enlighten
  • satisfy
  • nourish
  • stimulate
  • entertain
4 the viewer2
4. THE VIEWER
  • provide a framework to make connections
  • engenders curiosity
  • makes people think
  • stimulates them to talk about its subject matter
5 business commercial success
5. BUSINESS/COMMERCIAL SUCCESS
  • Numbers/ratings
  • if nobody watches, is it good ?
  • may be irrelevant if not watched
  • particular audience....how well you hit the target
5 business commercial success1
5. BUSINESS/COMMERCIAL SUCCESS
  • maximize audience size
  • how effective is a program which few people see
  • you cannot have a substantial effect in a mass medium without a large audience
  • effectiveness in gathering and holding viewers
  • how well you reach the targeted audience
    • age
    • education,
    • sex.
5 business commercial success2
5. BUSINESS/COMMERCIAL SUCCESS
  • Audience data useful in evaluating quality
  • clearly is only part of the mix.
some general characteristics
Some General Characteristics
  • -factual projects/programs should be impartial, tasteful, and fair
  • -fictional projects/programs should not be impartial, but should be challenging, passionate, and well crafted
  • -programs should deal with issues indirectly to avoid being pedantic
  • -quality programs should require active rather than passive viewing
  • -quality television is intimate television
general characteristics
General Characteristics
  • Comedy "it should be wildly funny and make a social statement".
      • Producer of WKRP In Cincinnatti
  • Steven Bochko, the creator of NYPD Blue, says there is an indefinable element which is a “chemistry” or a Gestalt
  • quality programs should make people think, move them to action, stimulate them, entertain them, and take them out of their lives.
      • "chill bumps" at moments of discovery
      • stimulating the viewer to take action.
general characteristics1
General Characteristics
  • Does the program meet its goals
    • maximizing audience
    • social significance.
    • Each professional creates with goals in mind
    • consideration of those goals in evaluating quality.