The Design Process. The Design Process. The Design Brief or Parti (the Big Idea) An early beginning statement of design goals The main organizing decision or thought Can be a basic sketch, diagram or statement “Rough out” ideas. The Design Process. Pre-Production Analysis
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Visual imagery is based on the same cognitive activities as normal seeing.
Visual Perception (seeing) is very similar to Visual Imagery (mental images)
Eye movements occur when people “look at” mental images
Brain scans show similar activity between imagery and perception
Sketch first then interpret = constructive perception
‘Constructive perception’ is fundamental to the design process
The sketch allows you to understand a problem rather than produce a drawing
Visual imagery is very fast and impermanent, the sketch allows access and storage of visual imagery
The process of transferring visual imagery to externalized visualization is a learned skill. (Similar to internal speech to verbalization)