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West Michigan Chapter 62. “ Build it and They will come ”. A CCREDITED R ESIDENTIAL M ANAGER (ARM ® ) certification. C ERTIFIED P ROPERTY M ANAGER (CPM ® ) designation. A CCREDITED M ANAGEMENT O RGANIZATION (AMO ® ) accreditation. Associate Membership.

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build it and they will come
“Build it and Theywill come”

ACCREDITED RESIDENTIAL MANAGER (ARM®)

certification

CERTIFIED PROPERTY MANAGER (CPM®)

designation

ACCREDITED MANAGEMENT ORGANIZATION (AMO®)

accreditation

Associate Membership

build it and they will come1
“Build Itand they will come”
  • Advertising Campaign in partnership with IREM National
  • Letter of Introduction to select firms just before ad placement
  • Fold up brochure just after ad placement
  • Seek out Real Estate clubs in Universities
build it and they will come2
“Build Itand they will come”
  • Advertising Campaign in partnership with IREM National
    • Draft publications:

Grand Rapids Press; Lansing State Journal; Kalamazoo Gazette; West Michigan Business Review

- Timing to be determined, local choice

build it and they will come3
“Build Itand They Will Come”
  • Introduction Letter prior to Ad placement
cpm fold up brochure amo fold up brochure arm fold up brochure
CPM® fold up brochureAMO® fold up brochureARM® fold up brochure

“Build it andTheywill come”

build it and they will come4

“Build It and They will Come’

Seek out Real Estate clubs in Universities

-Student membership $40 year

-Presentation on value of IREM

build it and they will come5
“Build it andTheywill come”
  • Non affiliated Property Owners
  • Chapter 62 membership

-2004 Total members=140

-ARM®=43

-Associate=21

-CPM®= 60

-Candidate=16

-3Q 2005 Total members=139

build it and they will come6
“Build it andTheyWill Come”
  • Increase demand for credentialed professionals
  • Increase value of credentialed professionals
  • Increase number of candidates
  • Increase number of Associate members
build it and they will come7
“Build it andTheyWill Come”
  • Increase chapter volunteer activity
  • Strengthen and extend chapter succession plan
how can we get this accomplished
How can we get this accomplished?
  • Use credential logos in your advertising
  • Include credentials on your business cards
  • Include credentials in all letters
  • Embed your email signature with credentials
  • ® = ( r ) in Microsoft products
how can we get this accomplished1
How can we get this accomplished?
  • Press release to local media for all newly credentialed members
  • Mentor a candidate
  • Engage high school career days and career shadowing programs
  • Re launch web site www.IREM62.org
  • Leverage other IREM® assets
other irem assets
Other IREM® Assets
  • 82 chapters nationwide
  • 7 international chapters and several other partnerships worldwide
  • Great networking and information-sharing opportunities
  • www.iremfirst.org
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