Lindsey Sweeney. Mountain Taxi Need/Problem. Compelling Need
--The market is very accessible at the current time. There are not many direct competitors (and none exactly offering what our company is), there are not many barriers to entry, most costs are not upfront, and the target market is excited about the opportunity.
--Resources: Financial resources for funding the company are available (I could get $80,00 the first year from family); physical assets will be rented not bought; and human assets will be the drivers (and their qualifications) and me (and my knowledge and experience).
--Capabilities: Contacts that have been made, marketing (value prop),and service features/benefits. The contacts and possible negotiations with them over rental prices are the key here.
Operating Income Statement