THE 2010 CENSUS Our Plan – In Partnership with the State of Hawaii

1. THE 2010 CENSUS Our Plan – In Partnership with the State of Hawaii Jeffrey Enos Assistant Regional Census Manager Los Angeles Region U.S. Census Bureau

2. The Census is Important! • Why We do a Census? • Apportionment • Redistricting • Distribution of Funds • Why Participate? • Inclusion • Civic Engagement • Democracy in Action Three Important Points to Remember: • The Census is Safe and Confidential! • The Census is Easy and Help is available! • The Census is Vital for your and your Community’s Well -Being!

3. Census 2010 Cursory Overview • Major Census Activities • Census Jobs • Planning Database • Partnership Programs and Tools • Next Steps—How we can work together at the Federal, State, County and City level for an accurate and complete count--Complete Count Committees? • Questions and Answers

4. 2010 Census Timeline: Key Dates

5. 10 minutes to complete! 2010 Census will use the Short Form Questionnaire only: Name Relationship Age, Date of Birth Gender (sex) Hispanic Origin Race Tenure (Housing question - own or rented) Note: Long form data now collect by the American Community Survey

6. Questionnaire Delivery • Questionnaires delivered or mailed to all housing units in March 2010 • March 8-10 Advance Letter • March 15-17 Questionnaire • March 22-24 Reminder Postcard • APRIL 1 CENSUS DAY • April 1-10 Replacement Questionnaire • Bilingual Spanish/English Questionnaires (15 million housing units in 44 states) delivered or mailed in tracts with >40% Spanish-speaking households. • We expect a 64% mail response.

7. Language Assistance Program The 2010 Census makes it easier for non-English speakers: • Targeted mailing to 13 mil. Bilingual Spanish/English questionnaires • TQA- Telephone Questionnaire assistance. • Bilingual operators- Spanish, Chinese, Korean, Vietnamese, Russian. • Language assistance guides – 59 languages –TQA and Questionnaire Assistance Centers (QACs) • Be counted forms – 6 languages; English, Spanish, Simplified Chinese, Korean, Vietnamese, Russian • Language identification flashcards in 50 languages

8. Recruitment Efforts Not everyone will return their Census Questionnaire, so Census Takers will be knocking on doors in your community: • Approximately 3.8 million applicants needed • 1000 hired per Local Census Office (2 in Hawaii) at peak • Next big recruitment drive • Non response Follow up - November 2009 to April 2010 • Toll-free Jobs Line – 1-866-861-2010 • Recruitment Advertising • Local recruiting and testing • Multilingual applicants needed

9. Hard to Count Populations? Data Source: Census 2000 Planning database – 12 HTC variables The Census Bureau in partnership with the Hawaii State Data Center will provide you a tool to identify your hard-to-count neighborhoods based on: • Immigrants and the foreign born • Linguistically isolated • Some ethnic and minority populations • Renters and Children • Urban densely populated communities with multi-unit housing, high poverty, public assistance characteristics

10. Hard to Count SCORES Data Source: Census 2000 Planning database – 12 HTC variables The Census Bureau in partnership with the Hawaii State Data Center can provide these data for the communities in your cities and counties down to the Census Tract level.

11. Be Counted(BC) sites are locations where people go to get a blank questionnaire if they feel they were missed. Questionnaire Assistance Centers(QACs) are locations where individuals receive help completing their questionnaire. March 19 – April 19, 2010 Paid Questionnaire Assistance Center Representatives 30,000 Questionnaire Assistance Centers (Nationwide) 40,000 Be Counted sites (Nationwide) Be Counted Sites and Questionnaire Assistance Center Sites Use Hard-to-Count Areas to Target QACs and BC Sites in the neighborhoods that need the most help!

12. What we know for sure! • Partnerships Work! • Advertising Works! • Personal Touch = Know and Trust • Grassroots - Go to where the people are! • Hire Locally-Know the community

13. Complete Count Committees Form or Join a Complete Count Committee! • Volunteer committees established by local or tribal governments, CBO’s • Urge community participation in census • Conduct targeted outreach • Gives true expression to “It’s in Our Hands” campaign theme Census 2000 = 11,800 CCCs

14. How we can Help your Complete Count Committee? Census, the State and Local CCCs Working in Tandem Census Bureau --Partnership Staff --Outreach/ Promotion to work directly with local CCCs. --QACs / BCs to LCOs. --Partner Support Program requests processing. -- 2 Local Census Offices (LCOs). --Census Field Operations. --Handoffs from PS Staff. State of Hawaii Agencies --Coordinate Statewide efforts. --Identify outreach funding sources from non-profits, public & private sector partnerships. --Target State and local outreach activities to HTC areas to avoid duplication. --Collect mapping data for outreach & QAC locations in HTC areas. City/County Complete Count Committees --Identify locations for QACs/BC Sites and pass to Census PS staff in HTC areas. --Work directly with Census Bureau Partnership Specialists and Assistants to promote Census awareness, elicit public participation, and promote Census jobs. --Develop and implement outreach strategies to reach residents in your community. --Apply for the Census’ Partner Support Program to help pay for local census promotional initiatives.

15. Strategies to get the word out: Partnership Programs The Census Bureau and the State have promotional programs and materials that can help you to spread the word about the importance of the Census: • Census in the Schools • Complete Count Committees • Targeted Outreach to Hard-To-Count (HTE) populations • Faith Based Organizations • Immigrant Outreach • Language Assistance • Be Counted/ Questionnaire Asst. Centers • Localized Promotional materials • Partner Support Program ($2499 Services/$2999 Products) • Tribal Liaison Program

16. What Can Your Community Do To Get The BEST Count? • Form or be a part of a Complete Count Committee. • Convene a 2010 Census Community Kick-off Meeting with trusted leaders. • Publicize census at community events/ communication networks. • Urge local residents to apply for census jobs. • Identify Be Counted and Questionnaire Assistance Center sites. • Create your own 2010 Census promotional materials. • Use all local resources to educate, motivate and mobilize your residents to be counted.