1 / 0

Enhancing iPad Air Protection: Folio Cases Overview

Dive into Greg Agustin's comprehensive analysis of iPad Air Folio Cases, including market insights, competition assessment, financial expectations, and product characterizations.

tarak
Download Presentation

Enhancing iPad Air Protection: Folio Cases Overview

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. iPad Air Folio Cases

    Greg Agustin Global Product Management
  2. Summary Financial Expectations Line Logic Product Slides Market Insights Competition
  3. Financial Expectations WW Tablet Protective Case Market $3.8B 2013; 18% CAGR
  4. Folio Case Characterizations User needs and Key Features PROTECTION +ORGANIZATION +IDENTIFICATION +PERSONALIZATION
  5. Line Logic iPad Folio Cases +PERSONALIZATION +IDENTIFICATION +ORGANIZATION PROTECTION
  6. CornerCase™ Corner & Back NOW iPad Air Street: $19.99 £/€ 19.99 PROTECTION Corner & Back Protection for iPad® Air Value Corner, back & screen protection for your iPad Air Features Smart Cover Friendly Back Protection Sure Grip Re-enforced Corner Protection. Edge Protection with TPU Screen protection with TPU Bezel Access to all ports & Camera openings. Volume& on/off button covers. Works with Apple Lightning-30-pin adapter dongle and wired. Fold-over Sleeve Retail Package Design
  7. Comercio™ Soft Folio Case NOW iPad Air Street: $39.99 £/€ 39.99 +ORGANIZATION Soft Folio Case & Stand for iPad® Air Value Soft Protection with a robust stand / screen cover. Features Soft front cover for screen protection 2 Position Stand: Typing & Video/Facetime Business card slots Tablet ID with Business Card slot window Inside cover pocket for documents Stylus holder Camera openings and full access to buttons and Lightning connector Works with Apple Lightning-30-pin adapter Trapped Sleeve Retail Package Design
  8. Comercio™ Hard Folio Case Q4 FY13 iPad Air Street: $39.99 £/€ 39.99 +IDENTIFICATION Comercio™ Hard Folio & Stand for iPad® Air Value Slim protection with a robust stand / screen cover Features Polycarbonate Corner & Edge Protection Sturdy front cover for screen protection Adjustable Angle Stand for FaceTime and video viewing Screen protection with Front Cover ID window for business card so you know the iPad is yours Low-angle position stand for typing Camera openings and full access to buttons and Lightning connector Works with Apple Lightning-30-pin adapter Trapped Drawer Package Design
  9. “ClearView” Q1 FY14 iPad Air Street: $39.99 £/€ 39.99 +PERSONALIZATION ClearView Folio &Stand for iPad® Air Value Clear back shows off your iPad Air & provides soft TPU protection at edges and corners to absorb drops and impacts Features Sturdy front cover for screen protection Composite construction with Clear back sheet bonded with TPU edge. Virtually scratchproof back window protects the back of your iPad while showing it off. TPU Band provides grip in your hand and prevents from sliding 2 Position Stand - Typing & Video/Facetime Auto-Wake/Sleep (AWS) Screen protection with Front Cover Access to all ports.
  10. Folio Case Feature Set Breakdown
  11. Colors & Textures
  12. Market Competition iPad Air Folio Cases
  13. iPad 4 Folio Case Feature Comparison Vs. Top 5 non-Apple, non-rugged SKUs (Source: NPD, US)
  14. Market Insight for 10” Tablet Cases US Price Tier Mix, MAT, Total $35M US Color Mix, 2012, Total 189K units Black Two Color Blue Three Color Pink/Gray/Purple Sources: NPD
  15. iPad Folio Case Products by Price Bands Price benchmarking our line up against top Products in Green (US NPD, last 6 months)
  16. iPad Air Folio Comparison Where we Win Vs. Comparable brand product family, $39.99 Price Band
  17. iPad Air Folio Case Competition
  18. Sales Targets Line Objectives Gain placement in existing accounts Transition/Retain iPad 4 case footprint Expand SKU count/pegs with color story Increase sell-through velocity
  19. Financial Expectations iPad Air Folio Cases
More Related