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Diocese of York Church Tourism Conference March 2011

Diocese of York Church Tourism Conference March 2011. Gillian Cruddas MBE Chief Executive Visit York. York as a visitor destination. 2000 years of history Dominated by York Minster – largest Gothic cathedral in Northern Europe

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Diocese of York Church Tourism Conference March 2011

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  1. Diocese of York Church Tourism Conference March 2011 Gillian Cruddas MBE Chief Executive Visit York

  2. York as a visitor destination • 2000 years of history • Dominated by York Minster – largest Gothic cathedral in Northern Europe • Hugely significant historic environment – all periods of English and European history represented • Compact walled city

  3. Features of York • World famous attractions – National Railway Museum, Jorvik, Castle Museum, Yorkshire Museum • At least 40 other attractions in York and surrounding area • One of the top 20 shopping destinations in UK • Growing business/conference sector • Significant events and festivals

  4. Tourism Statistics Visitor numbers 7.1mn (6mn leisure, 1.1mn business) Visitor spend £443mn Jobs 23,000 jobs: 1:5 of the local workforce Average length of stay 2.8 days

  5. Visit York • Visit York - A single tourism organisation • Charged with the future development and promotion of tourism in York • 700 members • Supported by City of York Council and Welcome to Yorkshire

  6. York: A Vision for Tourism • To deliver long term and sustainable growth in the value of tourism and the visitor economy for the benefit of visitors, businesses and residents • Building on York’s distinctiveness • Enhancing the quality of the visitor experience • Promoting York as a world-class visitor destination

  7. Church Tourism • Largest Gothic Cathedral in N Europe • 19 Medieval churches • Holy Trinity, Goodramgate & Micklegate • National Centre for Early Music • Bar Convent • Bishopthorpe Palace

  8. Way forward • Marketing focus • PR opportunities • Events • Church Tourism Ambassadors • Communication

  9. Thank You Any Questions?

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