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FiberChoice Advertising Strategies for Fiscal Year 2007

Explore the comprehensive advertising plan for FiberChoice SKUs, including TV spots, national cable campaigns, weight management promotions, FSI coupons, and PR campaigns aimed at educating consumers on the benefits of fiber. Trade priorities and calendar details included.

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FiberChoice Advertising Strategies for Fiscal Year 2007

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  1. Jan ‘06 Feb ‘06 Mar ‘06 Apr ‘06 May ‘06 Jun ‘06 Jul ‘06 Aug ‘06 Sep ‘06 Oct ‘06 Nov ‘06 Dec ‘06 Jan ‘07 Feb ‘07 Mar ‘07 FiberChoice F07 PreliminaryPromotion Calendar Fiscal Year 2006 Fiscal Year 2007 Advertising : Spot TV – Core & Calcium FiberChoice SKUs : Nat’l Cable – Core & Calcium FiberChoice SKUs : Spot TV – FC Weight Management : Nat’l Cable – FC Weight Management Consumer 8/27/06 FSI 1/7/07 FSI 1/15/06 FSI 6/11/06 FSI Ad & High Value Coupon to 3.5 Million Weight Watchers members via “New Member” packet (3rd Consecutive Year). Ad & High Value Coupon to 2 Million women via “You & Your Family” booklet distributed via OBGYN Physicians during office visits. PR Campaign: National, Video News Release on the Importance of Fiber in the Diet & the Introduction of FiberChoice new items. Website Refresh: Educate Consumers on fiber. Aug ‘06 F07 Trade Priority #2 Oct ‘06 F07 Trade Priority #4 Jan ‘07 F07 Trade Priority #3 Trade Jan ‘06 F06 Trade Priority #2 Jun ‘06 F07 Trade Priority #1 CNS Fiscal Year = April 1st – March 31st , Spot TV in 75% of US/80% of FC Business, Preliminary Calendar as of 9.30.05

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