5 Traits of a Failing Digital Marketing Strategy By Tanuj Rastogi
What do you have in your mind when planning your digital marketing strategy? More leads or grow sales? Better engagements or communications? Brand building and promotion? Most marketers with the intention of better engagement with their target audience pursue digital marketing strategies. However, many of them get their strategy wrong only to cost their time and resources. Planning your digital marketing strategy?
There can be a number of reasons for a marketing strategy to fail including organisational flaws, unqualified resources, inappropriate planning and more. That said, let’s have a look at the most common traits of an ineffective digital marketing strategy. Reasons for a marketing strategy to fail
Scalability is what is often overlooked by marketers when building a digital strategy. Result? As the business trends change and their needs grow, their marketing efforts lose their potential. Having a scalable strategy means focusing on practices that are sure to provide you with the best return on investment. Lack of scalability
The truth is every marketing idea you build wouldn’t necessarily be a success. Also, the implementation of the marketing idea itself can take a long time and instantaneous results are not guaranteed. So, you need to avoid building any unrealistic expectations and set up your strategy on practices that focus on immediate goals and the fundamentals Unrealistic expectations
Doing digital marketing just because it’s in trend and everybody’s doing it would just not help. You digital strategy is a plan that explains how you would market your business online. Without specific goals, it would be challenging to decide what you need to do online and later know whether your marketing efforts are helping, Undefined goals
Content has a crucial role to play in generating leads. It serves as the foundation of a successful digital marketing campaign. People are looking for tons of information on the web. By providing your target audience with relevant, insightful and engaging information be it in the form of graphic content, videos or blogs, you can drive your digital marketing campaigns significant results. Lack of engaging content
The misconception between marketing strategy and tactics is quite common amidst marketers, which often becomes the reason of digital marketing failure for many of them. While tactics are short-term practices performed on a daily basis like sending tweets, replying to mails and updating blog posts, strategy is a well-informed vision that intends to achieve long-term goals. By implementing tactics that support your marketing strategy you can meet your conversion and engagement goals. Confusion between strategy and tactics
While establishing a digital marketing strategy for your business is an indispensable aspect in itself, it is necessary to know where to focus your initial efforts and invest your time in order to develop a marketing plan that goes a long way to improve your bottom line. While establishing a digital marketing strategy..
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