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The Library in Your pocket One library’s road to mobile

The Library in Your pocket One library’s road to mobile. Xiaolian Deng, Art Lang, Salt Lake County Library Services. Why Mobile Apps. Source : Gartner Hype Cycle 2012. Smart Phone Ownership. Xiaolian. Source: the Pew Internet & American Life Project. Smart Phone Ownership.

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The Library in Your pocket One library’s road to mobile

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  1. The Library in Your pocket One library’s road to mobile Xiaolian Deng, Art Lang, Salt Lake County Library Services ULA 2012 CENTENNIAL CONFERENCE

  2. Why Mobile Apps Source : Gartner Hype Cycle 2012 ULA 2012 CENTENNIAL CONFERENCE

  3. Smart Phone Ownership • Xiaolian Source: the Pew Internet & American Life Project ULA 2012 CENTENNIAL CONFERENCE

  4. Smart Phone Ownership Source: the Pew Internet & American Life Project ULA 2012 CENTENNIAL CONFERENCE

  5. Mobile EnvironmentHow Americans use their cell phones ULA 2012 CENTENNIAL CONFERENCE

  6. Mobile EnvironmentsGartner top 10 consumer mobile apps for 2012 Source: Gartner Newsroom ULA 2012 CENTENNIAL CONFERENCE

  7. Mobile Services Libraries Offer ULA 2012 CENTENNIAL CONFERENCE

  8. Mobile in Libraries 2012 ULA 2012 CENTENNIAL CONFERENCE

  9. User Experience ULA 2012 CENTENNIAL CONFERENCE

  10. Engaging Patrons Using Mobile Technology Source: The digitalshift.com research patron profiles key findings ULA 2012 CENTENNIAL CONFERENCE

  11. Engaging Patrons Using Mobile Technology ULA 2012 CENTENNIAL CONFERENCE

  12. Source: The User Experience Pyramid from Stephen P. Anderson ULA 2012 CENTENNIAL CONFERENCE

  13. Case Study- SLCoLibrary Services - ULA 2012 CENTENNIAL CONFERENCE

  14. Background • Largest library system in the state – 617,000+ patrons • Active web site : >3M page views/month (including catalog) • ~ 2 person web development team plus many librarian content authors ULA 2012 CENTENNIAL CONFERENCE

  15. Problem • We knew there was a demand for a mobile presence. • We are small web development organization • Developing a simple mobile site is relatively easy • BUT, a site that provides the services we need much more difficult • catalog, account info, downloadables, etc. • Significant Application Development • Integration with in house systems such as ILS and authentication systems and integration of external sources such as Overdrive require significant application development Our Solution • Outsource some Development & Hosting ULA 2012 CENTENNIAL CONFERENCE

  16. Outsource vs. Insource“You get what you get.” • Outsourcing • Advantages • don’t need staff/expertise • someone else does some of the work • someone else deals with the app stores, • Disadvantages • less control • less getting what you want • Biggest Advantage • Take advantage of work someone else has done for integration ULA 2012 CENTENNIAL CONFERENCE

  17. Mobile Site Design Philosophy • not building a full site/services • supports top three platforms only • iOS, Android, mobile web • not for tablets – current site looks great on tablets 1024x768 • specifically designed for mobile on the go user • User-centric • for on the go patrons • no research capabilities • dead simple interface • Resist trying to add everything for all stakeholders ULA 2012 CENTENNIAL CONFERENCE

  18. Vendor Search & Procurement • Only a few vendors in this space • This simplified procurement process greatly – only a few candidates • Easy and unanimous selection of Boopsie • Experienced integrator of services • Familiar with our ILS • Interesting and advanced technology (CMS, web interfacing with our site, MARC record import, etc.) ULA 2012 CENTENNIAL CONFERENCE

  19. Site Design Philosophy & Methods • Skipped wire frames – GUI design outside of our control • Significant design control over color palette, icons, etc. • Used content maps • Usability studies • Librarians on team • Review of– other Boopsie sites ULA 2012 CENTENNIAL CONFERENCE

  20. App Architecture & Content Management System (CMS) • App framework resides on mobile device – improves performance • Some data resides on Boopsie servers • Some content pulled real time from CMS (Google Docs) • MARC records transferred nightly • Some functions interact with our web site like login and account using HTTP calls ULA 2012 CENTENNIAL CONFERENCE

  21. Usability Testing, Testing & More Testing • Critically important • Somewhat limited by “You get what you get” • Used a “simulator” to test before submission and deployment in app stores • Testers included patrons young and old, librarians, and developers ULA 2012 CENTENNIAL CONFERENCE

  22. Demo Time ULA 2012 CENTENNIAL CONFERENCE

  23. Boopsie Company Stats • Serve about 2,500 libraries counting branches • Integrate with practically all ILS, including open source like Evergreen, and with some obscure ILS • Pricing model tied to the size of the population served • Boopsie estimates the cost for Utah libraries smaller than SLCoLibrary.org to be $3K/year to $10K/year • Could be cheaper if multiple libraries signed up at the same time ULA 2012 CENTENNIAL CONFERENCE

  24. Success or Failure ? • Popular application • Enhanced by strong promotion • Custom QR codes on placards and site • Posters in library • Digital signage • Media coverage • App downloads – approx. 8,000 downloads in six months • Visitation • page views have risen to nearly 500K/month • Very positive user feedback ULA 2012 CENTENNIAL CONFERENCE

  25. And Finally… • Get it • Try it • Commission the Build of an App Yourself • Questions ? Presented by: Xiaolian Deng xdeng@slcolibrary.org Art Lang alang@slcolibrary.org Other Team Members: Ernest Bourne, Jamie Chipman and BOOPSIE for Salt Lake County Library Services Scan this, or on your mobile, travel to www.slcolib.boopsie.com ULA 2012 CENTENNIAL CONFERENCE

  26. Resources: Infographic: The Mobile Ecosystem: http://bit.ly/kqnrU2 Global mobile statistics 2012: http://bit.ly/sQ0Cvh Does Your Business Need an APP: http://bit.ly/HLzikq Taplicious! The Rise of the Mobile Web: http://bit.ly/mXAcTH Gartner Newsroom: http://bit.ly/AijYj How Mobile Will Evolve In 2012: http://bit.ly/xIthWA The State of Mobile in Libraries 2012: http://bit.ly/y7GqyX 7 Things You Should Know About Mobile App http://bit.ly/jkrUp9 OCLS’ Mobile-Friendly Resources: http://bit.ly/qinraz OCLS Shake It: http://bit.ly/HQAPo1 Buckeye Stroll Mobile: http://bit.ly/qVI9Eb WolfWalk: http://bit.ly/wTAZE ShelvAR: http://bit.ly/hpp0Ln Scan Jose http://www.scanjose.org/ PublicArtOmahahttp://www.publicartomaha.org/ Disk Tracker: http://bit.ly/HVRpVA MyBox Office: http://bit.ly/J6d2GA Health Sciences Resource Page: http://bit.ly/I25LmR Gale AccessMyLibrary App; EBSCO App; Mango Languages App; World Book App; OneClickDigitalApp; OverDriveMedia Console App; Axis 360 Blio App; WorldCat App; ULA 2012 CENTENNIAL CONFERENCE

  27. Screenshots 1 ULA 2012 CENTENNIAL CONFERENCE

  28. Screenshots 2 ULA 2012 CENTENNIAL CONFERENCE

  29. Screenshots 3 ULA 2012 CENTENNIAL CONFERENCE

  30. Screenshots 4 ULA 2012 CENTENNIAL CONFERENCE

  31. Screenshots 5 ULA 2012 CENTENNIAL CONFERENCE

  32. Screenshots 6 ULA 2012 CENTENNIAL CONFERENCE

  33. Screenshots 7 ULA 2012 CENTENNIAL CONFERENCE

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