BCSLA Conference October 1, 2013 ORCA DATA COLLABORATIVE
The Data Collaborative vision Building a world-class data collection andreporting program for Ontario’s – and Canada’s – growing senior living sector
And the journey begins…. NIC Map Seniors Housing as a real estate class Educate investors Encourage investment Drive transparency Provide benchmarks
Initial timelines ORCA Board direction Committee struck November 2011 RFP process unfolds ProMatura selected Business plan developed Board Approval
ORCA Data Committee John Scotland, Steeves & Rozema Christian Fisker, Chartwell Peter Mather, Healthtrust Colin Halliwell, Amica Bob Kallonen, Schlegel Villages Mike Traub, Riverstone Diana Artuso, Chartwell Sheri Annabelle, Chartwell Steve Gray, Responsive Health, ORCA Board Casey Ram, Revera Laurie Johnston, ORCA
Market Analysis Initial • Type and size of residence • Type of ownership • Property age +date & type of last renovation • # and type of units by service level • Annual turnover rate • Ancillary income Annual • Rates • Major changes • Financial statements Quarterly • Marketing incentives used • Occupancy levels • # of inquiries
Operational Data • Wages and benefits by function • A la carte services offered with pricing by service line • Service expense breakdowns • Operational financial information • Food costs – daily cost and number of meals served
Next Steps • Finalize definitions and data points • Develop marketing plan • Branding • Reports and Subscriptions • Promotion • First round of Collection • Broadening scope – nationwide?