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Estimote, founded in 2012, offers small wireless sensors using Bluetooth Low Energy to locate smartphones and enhance apps with micro-location capabilities. Developers can optimize retail spaces, enable indoor navigation, proximity marketing, and more with their API.
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Website: estimote.com Twitter: @estimote Category: Technology Competitors: iBeacons Model: Geo-targeting Founded: 2012 Estimote creates small, wireless sensors that use Bluetooth low energy (BLE) to detect the location of nearby smartphones and communicate with them using an API they’ve developed to make it easy for developers to add micro-location features to their mobile apps. Using the platform, developers and retailers can use the analytics collected from multiple sensors in a store to optimize product placement, provide indoor navigation, engage in proximity marketing, add automatic check-ins or even do contactless payments.