internet as a business tool case studies in the gambia l.
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Internet as a Business Tool: Case Studies in The Gambia. Topics covered. Recap of how the Internet can benefit businesses Case Studies Local based business - TAF Holdings International based business - Maersk Line Promoting Investment Opportunities The Gambia Chamber of Commerce & Industry

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Presentation Transcript
topics covered
Topics covered
  • Recap of how the Internet can benefit businesses
  • Case Studies
    • Local based business - TAF Holdings
    • International based business - Maersk Line
    • Promoting Investment Opportunities
      • The Gambia Chamber of Commerce & Industry
      • Tourism - Senegambia Beach Hotel

Seminar on "Internet in Business": Case Studies

recap of how the internet can benefit businesses
Recap of how the Internet can benefit Businesses?
  • Communication
    • email, discussion groups, exchange documents
  • Research
    • Search engines
    • Resource sharing

Seminar on "Internet in Business": Case Studies

recap of how the internet can benefit businesses4
Recap of how the Internet can benefit Businesses?
  • Publishing
    • web presence, newsletters, brochures, reports
  • Fundraising & Marketing
    • research funding opportunities, requests for proposals, general info
  • E-Commerce
    • product enquiry's, take orders, sell products

Seminar on "Internet in Business": Case Studies

taf holding company
TAF Holding Company
  • Background
    • consolidation of “TAF” operations
      • TAF Construction
      • TAF Estate Developers
      • TAF Building Products
      • TAF Tourism Development
    • when & why TAF launched web site
      • improve efficiency of services, easy access to information
      • need for globalization
      • Feb 2000

Seminar on "Internet in Business": Case Studies

www tafgambia com
WWW.TAFGAMBIA.COM
  • How TAF uses the Internet
    • Communication
      • collaborating with business partners worldwide through email
    • marketing
      • products and services
        • building supplies
        • self catering apartments
        • hotel rooms
        • house the nation project

Seminar on "Internet in Business": Case Studies

www tafgambia com7
WWW.TAFGAMBIA.COM
  • How TAF uses the Internet
    • research
      • resource sharing
      • overseas product enquiry’s

Seminar on "Internet in Business": Case Studies

www tafgambia com8
WWW.TAFGAMBIA.COM
  • Web site features
    • general info
      • products & services of subsidiaries
    • online applications

Seminar on "Internet in Business": Case Studies

www tafgambia com9
WWW.TAFGAMBIA.COM

Seminar on "Internet in Business": Case Studies

www tafgambia com10
WWW.TAFGAMBIA.COM

Seminar on "Internet in Business": Case Studies

www tafgambia com11
WWW.TAFGAMBIA.COM
  • Feedback
    • 170,000 hits so far,
    • Average of 6 responses per day
    • responses directed towards Taf Estate Development
    • numerous commitment for house the nation project

Seminar on "Internet in Business": Case Studies

www tafgambia com12
WWW.TAFGAMBIA.COM
  • Cost Analysis
    • what it takes
      • development
      • hosting
      • updating
    • what you save
      • phone/fax calls
      • worldwide marketing
      • less personnel

~D25,000

Seminar on "Internet in Business": Case Studies

www tafgambia com13
WWW.TAFGAMBIA.COM
  • Future plans
    • e-commerce
    • interactive site

Seminar on "Internet in Business": Case Studies

maersk gambia limited
Maersk Gambia Limited
  • Background
    • profile
      • International Shipping agency
      • World’s largest provider of containerized transport solutions
      • Spans 6 continents with over 325 offices
      • head office in Copenhagen, Denmark

Seminar on "Internet in Business": Case Studies

maersk gambia limited15
Maersk Gambia Limited
  • How Maersk Gambia uses the Internet
    • Communication
      • connectivity with head office/sister offices
      • collaboration with business partners worldwide

Seminar on "Internet in Business": Case Studies

maersk gambia limited16
Maersk Gambia Limited

Internet

Maersk

Gambia

Security Wall

Maersk

Head Ofice

Seminar on "Internet in Business": Case Studies

maersk gambia limited17
Maersk Gambia Limited
  • Central Data Processing using the Internet
    • access to world wide data
    • data input from different countries daily
    • data retrieved from anywhere in the world

Seminar on "Internet in Business": Case Studies

maersk gambia ltd
Maersk Gambia Ltd
  • Web Presence
    • http://www.maersksealand.dk
    • offers business online
    • offers information on containers & ships
    • online enquiry’s and cargo tracking

Seminar on "Internet in Business": Case Studies

http www maersksealand dk
Http://www.maersksealand.dk

Seminar on "Internet in Business": Case Studies

maersk gambia limited20
Maersk Gambia Limited
  • Cost Analysis
    • what it takes
      • leased line to nearest POP site
      • specialized equipment for routing and securing data transfer
      • online system - interactive web page

Seminar on "Internet in Business": Case Studies

maersk gambia limited21
Maersk Gambia Limited
  • what you gain
    • easy/fast/reliable data access
    • edge over competitors
    • cost savings phone/fax calls/ DHL
    • worldwide marketing
    • reduced personnel
    • cost savings on equipment

Seminar on "Internet in Business": Case Studies

maersk gambia limited22
Maersk Gambia Limited
  • Future Plans
    • web site for Maersk Gambia
      • currently under construction
      • Localized information about Gambia
      • track ship movements
      • project a good image about Gambia Port
      • attract investors to do business in the Gambia

Seminar on "Internet in Business": Case Studies

promoting investment opportunities
Promoting Investment Opportunities
  • Gambia Chamber of Commerce & Industry - GCCI
    • provision of essential business services to the private sector
    • to advise and influence government in creating a favorable business environment. It also
    • serves as a one stop spot for foreign investors.

Seminar on "Internet in Business": Case Studies

http www gambiachamber gm
Http://www.gambiachamber.gm
  • successfully using the web to attract investors to the Gambia
  • expanding international trade activities and promoting growth
  • Web page launched in 1999
    • provides information on investment opportunities in Gambia
    • provides information on its members
      • online registration

Seminar on "Internet in Business": Case Studies

http www gambiachamber gm25
Http://www.gambiachamber.gm
  • GCCI Web Page
    • Features GCCI publications
      • The Entrepreneur - newsletter of the GCCI
      • The Business Directory 2000
        • lists Businesses registered with GCCI according to area of Business

Seminar on "Internet in Business": Case Studies

http www gambiachamber gm26
Http://www.gambiachamber.gm

Seminar on "Internet in Business": Case Studies

promoting tourism
Promoting Tourism
  • What it takes
    • pay particular attention of how to present information on tours and products
    • detailed information about destination, including attractions & prices
    • quality and up-to-date information (constant update of info)
    • Consider the Internet as an information gathering tool

Seminar on "Internet in Business": Case Studies

promoting tourism28
Promoting Tourism
  • What you gain?
    • Considerable cost-saving in information dissemination
    • Significant portion of revenue generated from Internet and growing

Seminar on "Internet in Business": Case Studies

promoting tourism gambia river excursion
Promoting Tourism - Gambia River Excursion
  • Example of a tour operator in The Gambia
  • Web site http://www.gre.gm features
    • general info on The Gambia
    • services offered
    • info on special packages, lamin Lodge, Pirogue Jamond Adventure

Seminar on "Internet in Business": Case Studies

http www gre gm
Http://www.gre.gm

Seminar on "Internet in Business": Case Studies

promoting tourism senegambia beach hotel
Promoting Tourism - Senegambia Beach Hotel
  • Sengambia Beach Hotel Web site has had a significant impact on business for the hotel
  • Features information on
    • rooms & suites, bars & restaurant, activities & services, enquiry & reservations
  • provides virtual tour of the hotel facilities

Seminar on "Internet in Business": Case Studies

http www sengambiahotel com
Http://www.sengambiahotel.com

Seminar on "Internet in Business": Case Studies

http www sengambiahotel com33
Http://www.sengambiahotel.com
  • Feedback
    • average of 600 visitors per week
    • 15 bookings per week
  • What it took
    • cost to develop and host site

Seminar on "Internet in Business": Case Studies

http www sengambiahotel com34
Http://www.sengambiahotel.com
  • Gains
    • value for money
    • cost savings in International calls, faxes
    • less personnel needed
    • significant portion of business through Internet

Seminar on "Internet in Business": Case Studies

summary
Summary
  • Overview of benefits to Businesses
  • Specific examples
    • local based
    • International corporation
    • promoting Investment opportunities
  • Internet is the future for Businesses
  • DON’T RE-INVENT THE WHEEL
  • EMULATE FROM PEERS

Seminar on "Internet in Business": Case Studies