Kansas Department of Health and Environment

1. Kansas Department of Health and Environment Social Media Kristi Pankratz, Communications Director Protect and Improve the Health and Environment of all Kansans

2. How social media is used: • The new “word of mouth.” • Things are discovered, reviewed and shared in real-time. • Familiarity and trust are created through ongoing interaction in many places and in many ways. • It’s the normal way to connect. • To promote or sell and idea or product. • Many other ways!!! Protect and Improve the Health and Environment of all Kansans

3. Pop Quiz How many people use social media in the world? • 676 million • 1.32 billion • 2.68 billion • 3.09 billion Answer: 3.09 billion -- Statista 2019 Protect and Improve the Health and Environment of all Kansans

4. 72% of U.S. adults use social media Protect and Improve the Health and Environment of all Kansans

5. Social Media Age Breakdowns Protect and Improve the Health and Environment of all Kansans

6. Protect and Improve the Health and Environment of all Kansans

7. Most Popular U.S. Social Media 18+ • YouTube 73% • Facebook 69% • Pinterest 28% • Instagram 37% • Snapchat 24% • LinkedIn 27% • Twitter 22% • WhatsApp 20% • Reddit 11% Pew Research Center 2019 Protect and Improve the Health and Environment of all Kansans

8. Facebook • 2.41 billion monthly active users June 2019 • Originally designed for college students, Facebook was created in 2004 by Mark Zuckerberg while he was enrolled at Harvard University. By 2006, anyone over the age of 13 with a valid email address could join Facebook. • Every 60 seconds on Facebook: • 510,000 comments posted • 293,000 statuses updated • 136,000 photos uploaded Protect and Improve the Health and Environment of all Kansans

9. Twitter • 321 million monthly active users as of February 2009 (declining) • Twitter is on online news and social networking site where people communicate in short messages called tweets. Tweeting is sending short messages to anyone who follows you on Twitter. Another description of Twitter and tweeting might be microblogging. Founded in 2006. • 500 million tweets sent per day Protect and Improve the Health and Environment of all Kansans

10. Snapchat • 190 million daily active users as of July 2019 • Only mobile app • Snapchat is a free mobile messaging application used to share photos, videos, text and drawings. Snapchat differs from other forms of texting and photo sharing: the messages disappear from the recipient’s phone after a few seconds. Launched in 2012. • 3 billion snaps created everyday Protect and Improve the Health and Environment of all Kansans

11. Pinterest • 291 million monthly active users • Pinterest is like an online pinboard—mostly for collecting visual pieces of multimedia (mostly images). You can create as many boards for your pins as you want, which is great for organization. Pinterest users interact with each other through liking, commenting, and repinning each other’s stuff. That’s what makes it such a hot social network.​ Launched in 2010. Protect and Improve the Health and Environment of all Kansans

12. Instagram • 1 billion million monthly active users • Only mobile • Instagram is a social networking app made for sharing photos and videos from a smartphone.Launched in 2010. • 100 million photos and videos uploaded per day. • 4.2 billion Instagram likes per day. Protect and Improve the Health and Environment of all Kansans

13. LinkedIn • 500 million members • LinkedIn is a business- and employment-oriented social networking service that operates via websites and mobile apps. • Founded in 2002. Protect and Improve the Health and Environment of all Kansans

14. YouTube • 1.9 billion monthly active users • YouTube is a free video sharing website that makes it easy to watch online videos. You can even create and upload your own videos to share with others. Originally created in 2005, YouTube is now one of the most popular sites on the Web, with visitors watching around 6 billion hours of video every month. Founded in 2005. • 5 billion videos watched per day Protect and Improve the Health and Environment of all Kansans

15. WhatsApp • 1.5 billion users • WhatsApp is a free to download messenger app for smartphones. WhatsApp uses the internet to send messages, images, audio or video. Founded in 2009 by ex-Yahoo employees it started as a small startup and swelled to 250,000 users in just a few months, growing so fast that they had to add a charge for using the service per year to slow the subscription rate down. In 2014, WhatsApp was acquired by Facebook and has seen continued growth, reaching the 1 billion mark in July 2017. Protect and Improve the Health and Environment of all Kansans

16. Business Social Media • What are your goals for social media? • Who is your audience? • Are you reaching the right demographic? • How are you going to implement? • Do you have capacity to update/monitor accounts on a regular basis? • How are you going to promote your accounts? Protect and Improve the Health and Environment of all Kansans

17. Business Social Media Best Practices • Set goals. • Know your audience. Choose the right audience. • Post quality material. (3x/week – 1/day). • Use photographs (appropriately sized). • Diversify content – mix up original vs shares. • Respond to comments and mentions promptly. • Consider a marketing platform to monitor social media. • CoSchedule, HootSuite, Buffer, etc. Protect and Improve the Health and Environment of all Kansans

18. Resources • http://www.pewinternet.org • https://www.statista.com/ Protect and Improve the Health and Environment of all Kansans

19. Thank You/Questions Kristi Pankratz KDHE Director of Communications Kristi.Pankratz@ks.gov 785.296.1317 Protect and Improve the Health and Environment of all Kansans