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Unit Communication Bootcamp: Effective Strategies for Engaging Your Audience

This bootcamp equips you with the skills to identify your audience, tailor your message, and utilize various communication channels effectively. Learn to assess feedback and adapt strategies for successful communication.

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Unit Communication Bootcamp: Effective Strategies for Engaging Your Audience

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  1. 2011 ASME Leadership Training Conference Hyatt Regency DFW Dallas, TX Unit Communication BOOTCAMP Marianne Chan Knowledge & Community Information & Communication Committee Mel Torre Director of Corporate Communications ASME Staff 1

  2. Bootcamp What you will learn at WHO WHAT CHECK HOW 2

  3. Let’s start with your plan • Who is your audience? • What is your message? • How are you going to get your message across? • How are you going to get feedback? What are you going to do if it didn’t work?

  4. Step 1: Who is your audience? • New Team • Members • Engineering students • Corporate non members • K-12 students • Promote engineering

  5. Step 2: What are you saying? When do you need to say it? IMECE SPDC

  6. ASME’s Strategic Focus Energy Global Impact Workforce Development

  7. Step 3: How will you communicate? New Team Face to Face meetings-monthly Teleconference calls Online collaboration

  8. Step 3: How will you communicate? Membership Updated Website! Digital Newsletter (monthly or quarterly) Group

  9. ASME Web-Pages 9

  10. ASME Newsletters 10 http://www.asme.org/Governance/Volunteer/Section_Newsletter_Templates.cfm

  11. Ways to Get Involved E4C ASME.org NEW! 2012!

  12. ASME Staff Resources • Public Information • Annual Report • ASME at a Glance • Fact Sheets • Media Assistance • Creating a Press Release • Media Inquiries • Creative Services • Logos • Design Ideas • Images

  13. Step 4: Getting Feedback

  14. Step 4: Evaluate

  15. Staff Support Social Media Christina Perakis perakisc@asme.org Website Design Denny Wall walld@asme.org Newsletters Wil Haywood haywoodw@asme.org Media Relations Mel Torre torrem@asme.org

  16. What I learned at BOOTCamp WHO is my audience? WHAT is my message? HOW do I get my message out? CHECK if my plan is working

  17. Contact Information Marianne Chan Knowledge & Community Information & Communications Committee Chairperson chanm@asme.org Mel Torre Director, Corporate Communications ASME Staff torrem@asme.org 17

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