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Working with Social Media Influencers to Promote Your Product

Working with Social Media Influencers to Promote Your Product. with Desiree Peeples @ MommyReporter and Jennifer Hutcheson @Mami2Mommy. Step 1: Clarify Your Goal. Identifying popular bloggers and influencers is NOT the first step. Know exactly what it is you’re trying to accomplish.

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Working with Social Media Influencers to Promote Your Product

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  1. Working with Social Media Influencersto Promote Your Product with Desiree Peeples @MommyReporter and Jennifer Hutcheson @Mami2Mommy

  2. Step 1: Clarify Your Goal • Identifying popular bloggers and influencers is NOT the first step. • Know exactly what it is you’re trying to accomplish. • Product launch? • Educate the market? • Activate advocacy? • Motivate to action?

  3. Create engagement value What value can you provide to the blogger/influencer? How can you make people actually care?

  4. Ideas… • Sneak peek at a new product • Link to them • Can the influencer meet the designer, inventor, etc.? • Feature them on your company site • Offer them a paid position as a consultant

  5. Step 2: Identify who you want to work with • Match influencers with engagement opportunities. • Don’t decide strictly based on unique monthly page views. • Filter for relevance and receptivity to your brand. • Learn what unique experience you can create

  6. Where to find influencers? • Blog directories: Technorati.com, BlogCatalog.com, Alltop.com • Where to check a site’s stats: Alexa.com, Quantcast.com • Reach out via email

  7. Remember… The blogger/influencer you choose to work with should be a representation of your audience… NOT your product category

  8. Step 3:Design your relationship • Always operate ethically and honestly. Learn the FTC and WOMMA rules/guidelines. • Never outsource working with influencers. • Listen to influencers. Read their blogs, connect at events, be available offline as well. • Maintain the relationship. No “one night stand” or “booty call” engagements.

  9. Bonus:How to score points with influencers • Link back to their blog posts • Retweet their tweets • Share their posts on your Facebook page (be sure to let them know) • Leave comments on their blogs. • Leave comments on their Facebook fan pages. • Recommend their blogs to others.

  10. The 3 Step Plan: • Clarify Your Goals – figure out what you have and who your customers are who influences them. • Identify Who You Want to Work With – remember to focus on the audience not necessarily on the blog or website. • Design Your Relationship – link back, offer something of value, don’t base it on “friendship,” think and focus long-term.

  11. Where to find us: Desiree Peeples MommyReporter.com desiree@mommyreporter.com Twitter: @MommyReporter Jennifer Hutcheson Mami2Mommy.com Jennifer@Mami2Mommy.com Twitter: @Mami2Mommy

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