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Magazines ……the facts PowerPoint Presentation
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Magazines ……the facts

Magazines ……the facts

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Magazines ……the facts

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  1. Magazines ……the facts • 44 magazines sold every second of the year • Consumer spend exceeds £2billion and has increased 31% in real terms in ten years • Proven, created, accountable, flexible, innovative, high-value

  2. What people are saying about magazines …… ‘In a world of too much choice, too much clutter and too little time advertising needs to engage consumers rather than interrupt them. To do so it needs media that are trusted, respected and connected to consumers. There is a strong case for magazines. Michael Baulk, ex-chief executive of Abbott Mead Vickers and chairman of BBDO Europe

  3. What people are saying about magazines …… “Magazines are the very definition of an opt in medium. A magazine is in the consumer’s hands because the consumer chose to put it there. The ads are an accepted and welcomed part of the relationship. They don’t delay. They don’t interrupt.”Michael Baulk, ex-chief executive of Abbott Mead Vickers and chairman of BBDO Europe

  4. What people are saying about magazines …… ‘Look at a magazine brand as a portal into a lifestyle …… the ones that resonate most are the ones that understand their core audience and can deliver for their advertisers.’ Richard Gagnon : Global Chief Media Officer, FCB

  5. What people are saying about PPA Marketing …… “PPA Marketing managed to cram into a morning what some conferences take a day and a half to get through and the sessions were both stimulating and inspiring.” Richard Brooke, UK Media and negotiations manager, Unilever

  6. What people are saying about PPA Marketing …… “PPA Marketing has put several key issues on clients and agencies agendas in the last 12 months. They have brought intellectual rigour to the planning process and the evaluation of the medium.” Peter Thomson, Managing director, M2M

  7. What people are saying about PPA Marketing …… "PPA Marketing offers a fresh perspective for media planning. Their sessions offer a good insight on maximising magazine planning and help to keep up with the fast changing pace of media. I would definitely consider PPA Marketing as a consultation resource for future campaigns." Patrick Melville, Senior planner/buyer, BJK&E

  8. PPA Marketing activity 2007 & beyond……. Marketing and communications campaign Strategic planning debates Bespoke client development Magazines and engagement research External magazine advertising conference Promoting re-launched site, www.ppamarketing.netInternal sales conference Downloadable presentations for sales teams Sales bulletin for sales teams Know Your Medium training for sales teams Knowledge Audit