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Getting Started with Individual Giving

Getting Started with Individual Giving. MaryBeth Bunge Development Director Alternatives Impact/FCU. Who’s in the Room?. Board Members? Staff? Askers? Donors? Believers?. Why Individual Donors Matter. Reliable (BELIEVERS) Diversification of “Giving Portfolio”

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Getting Started with Individual Giving

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  1. Getting Started with Individual Giving MaryBeth Bunge Development Director Alternatives Impact/FCU

  2. Who’s in the Room? • Board Members? • Staff? • Askers? • Donors? • Believers?

  3. Why Individual Donors Matter • Reliable (BELIEVERS) • Diversification of “Giving Portfolio” • Easy Reporting Requirements • Bequests!

  4. Raising Money from Individuals is a Process • Identification • Cultivation • Solicitation • Stewardship Source: Al Cantor Consulting

  5. Start with Yourself • a) Why are you involved in this organization—why do YOU care? • b)  Why is this organization important to the community? • c)  What is this organization doing NOW that is especially exciting to YOU? Source: West-Wind Consulting

  6. Who (Else) Cares? Your Circles of Influence Exercise

  7. Prospect Possibilities • Board-Current/Former • Donors/Funders-Current/Former • Customers, Members, Subscribers, Patrons • Neighbors • Staff • Vendors • Synergistic Sympathizers • Friends and Family • AND their suggested prospects, too

  8. Now What?! • Top Prospects: 1, 2, 3 rankings • Communicate as THEY wish • “Practice” AND Practice • Take A Buddy • Follow-up!

  9. Trends to Keep in Mind • White Americans  Minority Status • Women Gaining Economic Power • Youth and Their Hunger for Impact • Baby Boomers • Lesbian and Gay Donors • The Rise of the Secular Donor Source: The Chronicle of Philanthropy, August 15, 2013 SPECIAL EDITION: Tomorrow’s Donors

  10. Fundraising Truisms That are Actually True • People Give to People • Start with Your Board • 80-20 Rule… Or is it the 90-10 Rule? • Grassroots Fundraising…in its place • “Top Down, Inside Out” • To ASK, one must GIVE

  11. MB3’s Favorite Resources • Chronicle of Philanthropy • AskingMatters.com • Association of Fundraising Professionals • Reference Librarians • Funders

  12. To Do List… • Review your Prospects—PICK ONE • Who’s your BUDDY? • What’s your PLAN? • Start where you are, get where you can • Success leads to success… • Try it, you’ll like it…AND raise $$$!

  13. Thank You! Mary Beth Bunge Alternatives Impact Alternatives Federal Credit Union mbbunge@alternatives.org (607) 273-4611 www.alternativesimpact.org

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