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MONTHLY REPORT

MONTHLY REPORT. NOVEMBER, 2013. 1 MARKET OVERVIEW. 2 TOTAL Sales by Value. Total Sales volume dropped as FIF launched XMAS gift box, which is a discounted package. Hence more people are purchasing bigger discounted package rather than normal package. 3 TOTAL Sales by Volume.

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MONTHLY REPORT

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  1. MONTHLY REPORT NOVEMBER, 2013

  2. 1 MARKET OVERVIEW

  3. 2 TOTAL Sales by Value

  4. Total Sales volume dropped as FIF launched XMAS gift box, which is a discounted package. Hence more people are purchasing bigger discounted package rather than normal package. 3 TOTAL Sales by Volume

  5. Sales of EANT increased significantly as we held 2-3 weeks escalator crown marketing promotion specifically for EANT. • Sales by product also dropped as we raised the price of mask from $69.90 to its original $87 (25% increase) from 01/11/13 to 07/11/13 before we did MTR promotion. 4 Total Sales by Value : By product

  6. 5 Total Sales by Volume : By Product TOP 3 in NOV EANT ASL XMAS TOTAL TOP 3 ASL MIP B&W

  7. Sales of EANT increased significantly as a result of MTR advertisement together with the sales of the XMAS gift set which includes EANT. 5.1 Total Sales by Volume : By Product (Absorption of XMAS Package) TOP 3 in NOV EANT ASL MIP TOTAL TOP 3 (absorbed) ASL MIP B&W *To make it more comparable, we divided the XMAS sets back into the individual SKUS using the Following multiple:- ASL x 0.66 MIP x 0.66 HMT x 0.66 EANT x 1

  8. 6 TOTAL Channel Sell-Out *Faith in Face products are currently exclusive to Mannings

  9. 7 MARKETING OVERVIEW : ATL Clipping from 3 magazine Clipping from Cheer magazine Clipping from Mina magazine Clipping from Like magazine Clipping from 100 Most Magazine Clipping from Like magazine

  10. 7.1 MARKETING OVERVIEW : ATL Clipping from More magazine Clipping from Sing Tao Newspaper Clipping from Taste The Brand Newspaper Instagram from me! Club HK

  11. 7.2 MARKETING OVERVIEW : ATL Clipping from Yes magazine Facebook post from me! Club HK Clipping from ViVi magazine Clipping from ViVi magazine Clipping from South China Morning Post Clipping from Next Magazine EANT MTR advertisement

  12. 8 MARKETING OVERVIEW : BTL Discounted XMAS gift set launched in Mannings XMAS worth $199.7 Selling at $159.9- (20% discount)

  13. 9 Overall Marketing Plan – 6 months KEY:- ASL : After Shower Look B&W : Black&White Film Star HMT : Hold Me Tight MIP : Miss Invisible Pore NRM : Nourish Me Eyepatch : Eye Am Not Tired

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