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Gest?o da Inova??o: [3/3] Din?micas de Inova??o. Din?micas de Inova??o [1/4]. Em novos mercados, ao aparecimento de diversas inova??es radicais sucede-se ?a emerg?ncia de um design dominante\" (Utterback 1996, p. 81).O mercado forma as suas expectativas em termos de caracter?sticas, funcionalidades

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