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UCS Website Analysis 2009-2010: Traffic, Projects, Goals

Explore the web traffic trends of UCS website in 2009-2010, consulting project updates, audience priorities, and site structure analysis. Discover the top landing pages, traffic sources, and strategies driving visitors to the site. Gain insights into web content and marketing project statuses, site goals, and key audiences. Stay informed about the Policy Center statistics and upcoming developments for the next year.

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UCS Website Analysis 2009-2010: Traffic, Projects, Goals

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Presentation Transcript

  1. UCS Website Taking Stock 2009-10 • Web Stats • Popular Pages • Search Engine Traffic Stats and How Google Finds Us • Status of Consulting Projects • What’s Up for Next Year

  2. Website Traffic Comparison 2009- 2010

  3. Website Traffic Jan. – May 2010

  4. Site Visits Jan. 2009-May 2010

  5. Comparison with other sites UCS compared to peer organizations of similar size: NRDC and WRI

  6. Top Landing Pages and Web Pages

  7. What Drives Traffic to UCS • Search engines (Google) • Emails from UCS • UCS promotion • Media links to our site • Outreach from program staff (getting the word out to peer organizations, personal and professional contacts) • Social bookmarking and networking sites

  8. Site Traffic – Where is it coming from?

  9. Site Traffic – Where is it coming from?

  10. What Search Engines Are They Using?

  11. Web Consulting Projects • We are simultaneously working on two web consulting projects: • Web content strategy

  12. Web Content Strategy Project Status • Completed the internal assessment • Included info on 2008 web redesign • Background info from Communications • Interviews with staff at all levels • Consultant delivered strategic foundation doc • 1,300 page content audit and report (in process—expected mid-July) • Content, workflow, and capacity recommendations (mid-Aug) • Content writing/editing (150 pages—Sept-Oct.)

  13. Web Marketing Project Status • Completed assessment • Included info on 2008 web redesign • Background info from Communications • Interviews with staff at all levels • Also did external scan • Assessment report (early July) • Recommendations (end of July)

  14. Consulting Projects—Site Goals • Site Goals • Emphasize the UCS science brand throughout the site. • Recruit online constituents by encouraging them to take actions online and sign up for newsletters. • Solicit and receive donations online. • Educate target audiences on UCS key issues.

  15. Consulting Projects—Site Audiences • UCS Website Audiences (in priority order) • Members/Donors (prospective & current) • Activists (individuals & organizations) • Scientists and Technical Experts • High Value Subgroups (info seekers/disseminators) • High School and College Teachers • Policy Makers • News Media

  16. Consulting Projects—Site Structure • Website Structure?

  17. Website Survey Results

  18. Website Survey Results

  19. Website Survey Results

  20. Website Survey Results

  21. Website Survey Results Questions?

  22. Policy Center • New section of site created at request of program staff and leadership • Purpose is to have a place on the site that will have timely, relevant information that hill staffers can find that relates to current legislation • Meant to be for a small, selective audience

  23. Policy Center Stats

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