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ParknShop German Food Festival 2010 November 1 st to November 18 th , 2010. ParknShop, Great, Taste & Gourmet. Company Overview. Mermber of the A.S. Watson Group a wholly owned subsidiary of Hutchison Whampoa Limited

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ParknShop German Food Festival 2010 November 1 st to November 18 th , 2010


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parknshop german food festival 2010 november 1 st to november 18 th 2010

ParknShop German Food Festival 2010 November 1st to November 18th, 2010

ParknShop, Great, Taste & Gourmet

company overview
Company Overview
  • Mermber of the A.S. Watson Group
    • a wholly owned subsidiary of Hutchison Whampoa Limited
  • Since we opened our first store in 1973, we have grown into a network of 234 stores.
    • Operations in Hong Kong and Macau
  • ParknShop operates in the names:
    • ParknShop
    • ParknShop Superstore
    • International
    • Express
    • Fusion
    • Taste
    • Gourmet
    • Great Food Hall
pns germany festival key objectives
PNS Germany Festival - Key Objectives
  • Branding for “Made in Germany” products
  • Deepening German product offerings
  • Market testing for new offerings
  • Encouraging product trial for German products
  • Deliver a unique shopping experience for German products
  • Driving sales of Germany imported goods
  • Retaining current consumers of imported German products
pns germany festival 2010 overview
PNS Germany Festival 2010 - Overview

Venue

  • Great / Gourmet / Taste / International / Fusion
  • Promotion in 57 stores

Period

  • November 1st to November 18th, 2010
  • Promotion period: 3 weeks

Target sales and product introduction

  • Target sales HK$1,800,000
  • Total cost of goods sold HK$1,080,000
  • Total new SKU products launch : 500
  • Total SKU products retained after promotion : 300
marketing activities
Marketing Activities
  • Press release
  • PR event
  • Opening event
  • Direct mail
  • In-store display
    • e.g. flags, bunting, aprons, caps, banners, posters etc.
  • Print advertisement
  • Advertorial
  • Tasting counters
  • Cooking demonstration
  • Lucky draw