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New Media Marketing

The Dawn of a New Day. New Media Marketing. A General Comment…. The younger generation has left old media Effective marketing is in new media …and it doesn’t work the same as old media. An Old World Dying. Newspapers losing 2-6% per six months Audit Bureau of Circulations

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New Media Marketing

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  1. The Dawn of a New Day New Media Marketing

  2. A General Comment… • The younger generation has left old media • Effective marketing is in new media • …and it doesn’t work the same as old media

  3. An Old World Dying • Newspapers losing 2-6% per six months • Audit Bureau of Circulations • Fewer papers sold than in 1960 • More population • Many young people do not own a land line telephone or read newspapers. • Mobile phone / PDA • The Web • Social networks

  4. Your Company Image • In the old world , you controlled your image • One way push • ads • press releases • public/customer/employee relations • Today, it’s a conversation • two way • you can only participate in the conversation

  5. Consumer Ratings

  6. Consumer Reviews

  7. Criticisms on Your Own Site

  8. YouTube – Comcast

  9. Employee Blogs

  10. *.* Sucks

  11. A Look at The New Media • Webinars • Social media • Linked-in • Twitter • YouTube • Blogs • Podcasts • Virtual worlds

  12. Social Media -- Face Book

  13. Social Media -- Linked In

  14. Linked-in for B2B

  15. Webinars

  16. Blog – Duct Tape Marketing

  17. Social Media -- Twitter

  18. Social Media -- Twittersearch

  19. Podcasts

  20. Summary • Youth is moving to new media • Companies no longer control the conversation • Think social media • Stay abreast of new channels

  21. Questions and Answers

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