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Invest in America Membership Enhancement Solutions Overview. Agenda. Value Proposition Membership Enhancement Programs Impact – Its Working IIA Offers – Grow Loans, Generate Income, Increase Value of Membership & Credit/Debit Card Transaction Volume Best Practices

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Presentation Transcript
  • Value Proposition
  • Membership Enhancement Programs
  • Impact – Its Working
  • IIA Offers – Grow Loans, Generate Income, Increase Value of Membership & Credit/Debit Card Transaction Volume
  • Best Practices
  • Integrating IIA into your Core Services
award winning program
Award Winning PROGRAM!!
  • 2009 CU Journal’s Innovation of the Year Award
  • 2012 NCUF Herb Wegner Memorial Award for Outstanding Program 
iia value proposition
IIA Value Proposition
  • IIA provides tools to help meet your credit union’s goals. Simply choose the offers that relate to your goals and promote them in conjunction with your core services:
    • Increase auto loans – Credit Union Member Discount from GM* and AutoNation Direct
    • Earn non-interest income - Sprint Credit Union Member Discount* and Member Connect**
    • Increase debit/credit card usage – TurboTax* and Member Rewards* offers including Dell, Shop America, FTD, DIRECTV and Member Connect
    • Enhance member value – GM, Sprint, TurboTax, Member Connect, Dell, DIRECTV, Shop America, FTD and Allied Van Lines
  • *Requires specific IIA marketing agreement
  • **Requires agreement with CMG to earn income
membership enhancement programs
Membership Enhancement Programs

Enroll in the IIA membership enhancement program to support your needs or goals:

  • Auto Program - GM Preferred Pricing / Auto Nation Direct – Generates deeper loyalty and additional auto loans
  • Sprint Wireless Services – Personal and business wireless discounts creates deeper loyalty and provides additional non-interest income
  • TurboTax & Jackson Hewitt - Generates deeper loyalty and increased credit/debit card transactions
  • Member Rewards – Increases member loyalty and increased credit/debit card transactions with discounts from Shop America, TurboTax*, Dell, Member Connect*, DIRECTV, FTD and more

For complete details or to sign up visit:

* Income opportunity requires agreement with CMG


Partner Center provides credit union related information

Credit Union Finder so potential members can find you

Tips and tools to help members save money

Consumer information on credit union differentiation

Rotating banners regarding current offers

Access via social media sites

Member testimonials about why they love their credit union


Enhanced Program

  • Premium Program Will Drive Increased Loan Volume!
  • The Invest in America Credit Union Member Discount from GM has been enhanced to drive more loans to your credit union. By enrolling at the Premium Level, credit unions can maximize loans while offering this valuable discount and benefit of membership to their members.
  • Premium benefits have been enhanced in many ways: 
  • GM Employee Pricing for eligible credit union employees that own a non-GM make vehicle
  • Free custom marketing materials are available to help your credit union optimize program results and increase auto loans
  • Subvented-rate loans are not compatible with the Credit Union Member Discount from GM, driving loans back to the credit union.

Participation Level Comparison

  • Program Offer (con’t)

Custom Statement Insert

  • Variable Fields
  • Credit union name
  • Credit union logo
  • Loan rate
  • Credit union URL to direct members where to apply for loans
  • Web disclaimer

Premium Level

  • Annual Marketing Requirements (Jan – Dec)

Standard Level

  • Annual Marketing Recommendations (Jan – Dec)

Frequently Asked Questions

  • For a complete list of FAQ’s go to:
helping credit unions grow loans
Helping Credit Unions Grow Loans

Credit Union Loan links on GM micro-sites:

  • IIA is currently collecting credit union loan page links to add to our micro sites:
    • Easy access to your loan app or loan page
    • Drive more auto loans to your credit union and extend GM Preferred Pricing to your members

Find a Credit Union tab added below Find a Dealer

GM Credit Union Micro Site

available reports
Available Reports
  • Report s located on Partner Center and are exportable to Excel for easy use
  • GM authorization request report identifies members that requested a code from GM
    • Includes street and e-mail addresses

Hot leads you can use to follow up with members!

  • Additional reports identify sales for Member Rewards Program
helping credit unions grow loans1
Helping Credit Unions Grow Loans
  • The Credit Union Member Discount from GM is no longer compatible with subvented ratessuch as 0%, 1.9%, 2.9%, etc. that have been bought down and offered through captive finance sources
  • Members will be encouraged to use low-rate credit union financing in conjunction with cash incentives resulting in very competitive monthly payments.
  • Example at right: 2012 Chevrolet Silverado 1500 LT Extended Cab 2WD
    • Member receives $2,000 total cash allowance in lieu of the lowest subvented rate- 3.9% for 60 months for qualified customers
    • $2,000 down payment from member
  • *Chevrolet Silverado lowest subvented rate as of January 5, 2012
  • ** Published rate from a credit union website as of January 5, 2012
generate non interest income
Generate Non-interest Income

Exclusive/special incentives that help drive membership value and income for you


Credit Union benefits

  • Marketing incentives for participation is a great way for credit unions to earn non-interest income
  • Effective tool to promote the added-value of membership
  • FREE marketing materials for statement mailings, web site and in-branch distribution
  • Unique offers available only from Sprint
  • Sprint handles all member service needs
  • Opportunities to work with local Sprint stores to support community businesses
sprint offer
Sprint Offer

Member Discounts

10%* off select regularly priced service plans

Waived activation fee

Waived upgrade fees

Business Discounts

15%* off select regularly priced business service plans

Waived activation (new accounts) and upgrade fees

*Application of discount requires 2-year contract extension on existing plans.

Verification of membership is required at time of activation/upgrade.

Discount not available on secondary lines for Family and Business Share plans.

minimum marketing requirements

Minimum Marketing Requirements

Contract Year = October 1 of each year – September 30 of the following year

Place a Sprint insert in one quarterly mailing per year

Continuously display any of the following lobby materials in all branch locations:



Lobby banner

Monitor video

Publish approved Sprint articles in 2 quarterly newsletters

Continuously display approved web banner/link on CU website

All Marketing materials are provided FREE of charge!

Get started now and join over 1,600 credit unions already supporting the Sprint CU Member Discount Program!

promotions sprint
Promotions - Sprint



Web Banners


Credit Union Benefits

  • Enhance Online Banking Services: 81% of TurboTax users also use online banking
  • Build Member Loyalty: 95% of members felt favorable toward their credit union for making a TurboTax discount available
  • Retain Members: 64% of credit union members would go to Turbo Tax directly or go to another financial institution if it was no longer offered by their credit union.
  • Provide a Member Appreciated Discount: 52% of members purchased TurboTax through their credit union website due to discount
  • Increase Assets: 82% of CUSG credit union members directly deposited their tax refund with the credit union offering TurboTax to them.
  • Cross-Sell Products & Services: Drive traffic your website to increase awareness about your other products and services

Cusg funds and provides turnkey marketing program

  • to promote turbotax and drive members to your web site

15% Discount on All Federal Products

Standard Size and Custom Web Banners

Co-Branded TurboTax Website with Your CU Logo and a Cross-Sell Banner

Free Lobby Posters and Co-Branded Statement Inserts Shipped to Your Mailing House

Members who start a TurboTax return will be entered into a sweepstakes

HTML E-mail Templates


Jackson hewitt overview

  • Provide discounted tax prep services to the 60% of your members that prefer to file their taxes with a local tax professional
  • Premium CU member instant discount: $30.00 Off
  • CUSG provides free, co-branded printed coupons to include in your December or January statements.
  • JH provides national coverage:
    • Over 6,000 tax preparation offices during tax season
    • Convenient office locations near the vast majority of your members
  • Unlike other tax prep franchises, JH doesn’t use tax prep as a tool to acquire customers from Financial Institutions
  • FREE Accuracy Guarantee* with every paid return
  • No appointment necessary
  • FREE Refund Estimate
    • * Terms and conditions apply. Ask a tax preparer for details.

Over 300 credit unions partnered with CUTS last year to offer

Jackson Hewitt


How the jackson hewitt program works

  • CUSG funds and provides all marketing collateral: Coupons, statement stuffers, newsletter articles, email templates
  • Your credit union promotes JH offering to members
  • Your members receive a hard copy coupon via statement stuffer, in-branch and/or printing a website pdf
  • Your members redeem the coupon at Jackson Hewitt office and receive an instant $30 discount
  • JH/CUSG track all JH coupon redemptions and provide report at the end of tax season

Sample Co-Branded Coupon

grow transaction volume with member rewards
Grow Transaction Volume with Member Rewards
  • Earn cash back on every purchase from over 1,200 retailers!
  • Save 10% on Auto & Home Owners Insurance!
  • Save up to 60% on moving and storage expense!
  • Save $160 on first year’s service!
  • Save $15 on every item purchased from flowers, gift baskets, spa sessions and more!
  • Save up to 30% on select Dell computer packages. Dell advantage provides additional 5% gift card and extra protection for a worry free purchase!

Member Rewards

Incentives on every day items that help drive card usage and membership value

dell back to school offer
Dell Back-to-School Offer

When: July 1 – September 3, 2012

Member Offer:

  • Savings on 12 PC packages with popular equipment specifically for students
    • Students, parents, teachers and school employees eligible
    • $200 Dell eGift card
  • Additional savings on TV’s and other electronics for the dorm room
  • Register for Dell Advantage and receive:
    • 5% Dell promo eGift card with each purchase
    • Free 2nd business day shipping
    • Exclusive member only offers for PCs, electronics and accessories

Credit union benefits:

  • Help members overwhelmed with education forms, expenses and logistics to save on a PC
  • Free marketing materials including posters, e-mail and e-statement messages you can edited
  • Cross-sell opportunity for new student credit cards or technology loans and new/re-issued credit cards, home equity loans and other lines of credit for parents and faculty

For more information visit

available resources
Available Resources
  • Free ready-to use marketing materials including:
  • Customization and campaign execution services available
  • Monthly newsletter
  • Frontline Staff Resource Guide
  • National program support
how to integrate iia
How to Integrate IIA
  • Prominently display the Invest in America program marketing materials in your lobbies - posters and take ones
  • Publish quarterly IIA article in credit union’s newsletter
  • Use IIA poster as a flyer in your new membership packets and SEG communications
  • Utilize provided emails to keep your members informed
  • Use the free frontline resource and newsletter to train staff on the discounts and benefits so they can effectively promote it to your members
  • Hand out take-ones at the teller line to reinforce the value membership
  • Use the videos created by CU Solutions Group in your digital displays to encourage members to learn more about Invest in America
  • Promote Invest in America on your outdoor electric signs, drive thru wraps and ATMs
how to integrate iia1
How to Integrate IIA
  • Use Invest in America website banners to link your website directly to the Shop America save pages as a savings tool for your members to use. Place the banner on:
      • Home Page
      • Benefits of membership page(s)
      • Checking Account pages
      • Credit and Debit card pages
      • Mortgage and Home Equity loan pages (to promote the benefit from Allied & Liberty Home Insurance)
      • Online credit card application page
      • Insurance Pages
how to integrate iia2
How to Integrate IIA
  • Create a member discount page on your website which lists in detail all the credit union member discounts available including those from IIIA
how to integrate iia3
How to Integrate IIA
  • Tie the Shop America discounts into your credit union’s marketing calendar to enhance the promotions you run on your core products and services to help increase your share of wallet.
  • Maintain a strong tie between using the credit union’s debit and/or credit card to the additional discounts available through Shop America.
      • Back to School Promotions
      • Checking Account Promotions
      • Credit Card Promotions
      • Holiday Promotions
      • Home Improvement Promotions
how to integrate iia4
How to Integrate IIA
  • Use social media sites to link back to your website pages that promote Invest in America. Not only will this provide your members with valuable information regarding the discounts, but links from search engines can also help increase your rankings in the search engines
  • Love My Credit Union has twitter, Facebook and blog sites which your credit union can use to build its own content calendar.
    • Facebook:
    • Twitter;!/LoveMyCU
    • Blog:
    • YouTube:
getting started
Getting Started

Recommend steps for getting started:

Select the IIA programs that fits your credit union’s goals and objectives

Visit sign up to support the IIA Auto, Sprint, Member Rewards or TurboTax programs or obtain a Sprint or Marketing Agreement

Train staff and distribute frontline staff resource guide (e-mailed the first of every month to supporting credit unions)

Provide Invest in America with a link to your loan application page to make that available from the GM credit union micro site

Utilize available marketing materials to inform your members

national business consultants
Curt Belaney(Connecticut, Delaware, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, Virginia, Washington D.C., West Virginia)800.262.6285 x

Robert Bearden

(California, Nevada, Oregon, Washington)

800.262.6285 x 751

Colleen Meek(Alaska, Arkansas, Arizona, Colorado, Idaho, Indiana, Iowa, Kansas, Minnesota, Missouri, Montana, Nebraska, New Mexico, North Dakota, Oklahoma, South Dakota, Texas, Utah, Wyoming)800.262.6285 x

Leslie Norush(Alabama, Florida, Georgia, Hawaii, Illinois, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Wisconsin)800.262.6285 x

National Business Consultants