1 / 22

The role of media (and media literacy) in instruction

The role of media (and media literacy) in instruction. Frank W Baker media educator fbaker1346@aol.com. MS Bailey Elementary School February 27, 2007. The role of media (and media literacy) in instruction. Young people and the media. Young people are exposed to 40,000 ads a year.

tameka
Download Presentation

The role of media (and media literacy) in instruction

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The role of media (and media literacy)in instruction Frank W Baker media educator fbaker1346@aol.com MS Bailey Elementary SchoolFebruary 27, 2007

  2. The role of media (and media literacy)in instruction

  3. Young people and the media Young people are exposed to 40,000 ads a year. Source:American Academy of Pediatrics (Dec. 2006 AP News Story)

  4. Incorporating the media “Movies, advertisements, and all other visual media are tools teachers need to use and media we must master if we are to maintain our credibility in the coming years.”Jim Burke, fromThe English Teacher’s Companion

  5. Young people and the media Generation M= multi-taskersaka “Digital Natives”

  6. "Today's students need to be critical thinkers, problem solvers and effective communicators who are proficient in both core subjects and new 21st century skills.”

  7. SC Teaching Standards Revised ELA StandardsGuiding Principle 8 An effective English language arts curriculum provides for literacy in all forms of media.

  8. Media literacy Take the next few minutes to draft a definition What is media literacy?

  9. Media literacy Short definition The ability to: Access Analyze Interpret & Produce communication in a variety of forms

  10. Media literacy Media literacy is concerned with helping students develop an informed and critical understanding of the nature of mass media, the techniques used by them, and the impact of these techniques. More specifically, it is education that aims to increase the students' understanding and enjoyment of how the media work, how they produce meaning, how they are organized, and how they construct reality. Media literacy also aims to provide students with the ability to create media products. Media Literacy Resource Guide, Ministry of Education Ontario

  11. Media literacy in action Assignment Media Literacyvideo

  12. 5 Key Concepts • All media are constructions • Each medium is a language with its own set of rules • Media convey values and points-of-view • Audiences negotiate meaning • Media concerned with power and profit Source: Center for Media Literacy Key concepts

  13. Critical thinking/viewing questions • Who created the message? • For what purpose? • For whose eyeballs? • What techniques are used? • Who or what might be omitted? • How do I know what it means? • What lifestyles are conveyed? • Who benefits?

  14. Suggested approach Still images (visual literacy) Media which incorporate images(e.g. ad techniques of persuasion) Moving images (languages of TV, film)

  15. Visual literacy Let’s apply the critical thinking/viewing questions to some images

  16. Incorporating the media “If video is how we are communicating and persuading in this new century, why aren't more students writing screenplays as part of their schoolwork?" Heidi Hayes JacobEd Consultant

  17. Languages of TV/Film • Cameras • Lights • Sound (including music) • Editing (aka post production) • Set design • Costumes; actor accents

  18. Camera angles Where is the camera? Why is it positioned there? How does it make you feel?

  19. Deconstructing an ad Cell phone commercialscript Toy commercial Cinderella

  20. Language of film • Look at the example of a screenplay(from “To Kill A Mockingbird”) • Read the first two pages of the novel“Because of Winn Dixie” • Prepare a storyboard from your POV

  21. POV clip

More Related