slide1
Download
Skip this Video
Download Presentation
2013-2014

Loading in 2 Seconds...

play fullscreen
1 / 25

2013-2014 - PowerPoint PPT Presentation


  • 78 Views
  • Uploaded on

2013-2014. Key Audiences. Missouri Residents Grantees Donors. Theme/Slogan. Missouri Foundation for Child Abuse Prevention Strong Families, Safe Kids Preventing Child Abuse & Neglect through Grant Distribution, Education & Awareness. Advertising / Media Activity Plan

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about '2013-2014' - tamarr


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide2
Key Audiences
  • Missouri Residents
  • Grantees
  • Donors
slide3
Theme/Slogan
  • Missouri Foundation for Child Abuse Prevention
  • Strong Families, Safe Kids
  • Preventing Child Abuse & Neglect through Grant Distribution, Education & Awareness
slide4
Advertising / Media Activity Plan

Public Relations / Social Media Activity Plan

  • Prevention Campaigns
  • Donor Campaigns
  • Media Mix
slide5
Prevention Campaigns

Strengthening Families Initiative (SFI)

  • Not Even For A Minute (NEFAM)

~Never leave children unattended in or around vehicles

  • Shaken Baby Syndrome (SBS) Prevention

~Never Shake

  • Parent with Patience (PWP)

~Stress

~Words Help

~Little Kids Make Big Messes

~Strengthening Families

slide6
Prevention Media Plan

Four Campaigns – Primary (Statewide)

Mediums Include: Radio, Parenting Magazines, Online Advertising & Cable TV PSAs

  • July/August -- NEFAM
  • December – Stress, Words Help & Parent with Patience
  • February/March -- Parent with Patience (coupled w/Tax Check-off)
  • April -- All Messaging *Child Abuse Prevention Month & Strengthening Families
  • Campaigns supported by the Public Relations / Social Media Campaign

Three Campaigns – Secondary (Targeted)

Mediums Include: Hispanic Radio and Metro Transit

Hispanic Radio:

  • December -- NEFAM, Never Shake & PWP
  • March -- NEFAM, Never Shake & PWP
  • April -- NEFAM, Never Shake & PWP

Metro Transit:

  • December -- Stress
  • March – Words Hurt
  • April – Strengthening Families

Campaigns supported by the Public Relations / Social Media Campaign

slide7
Not Even For A Minute (NEFAM) Print, Radio ads & Cable PSA

Listen (Radio):

NEFAM - Kids

Vehicles Get Hot Fast

Watch (Cable):

2013 Not Even For A Minute

slide9
Parent with Patience (PWP)

Print & Radio ads

Listen:

Uh Oh

Stuff Happens

slide10
Parent with Patience (PWP)

Cable TV PSA

Watch:

Parent With Patience - Mud

slide11
Donor Campaigns
  • License Plate
  • Tax Check-Off
  • General Donations
    • ~End-of-Year
    • ~Matching Gift
    • ~Other
slide12
Donor Media Plan
  • Three Campaigns Primary (Statewide & Secondary)
  • Mediums Include: Radio, Print & Cable TV PSAs
      • November/December -- General Donation (end-of-year, matching gift, license plate)
      • February/March -- Tax Check-off (coupled with PWP)
      • June -- License Plate
      • Campaigns supported by the Public Relations / Social Media Campaign
slide14
License Plate

Print & Radio

Listen:

SFX

Too Early

You Do We Do

slide15
Tax Check Off

Print & Radio

Listen:

Everyone’s Responsibility

The Beach

slide16
General Donation

Print & Radio

Listen:

Do It For Me

SFX

You Do We Do – Kids

Everyone’s Responsibility

slide17
General Donation

Cable TV PSA

Watch:

Kids Count on Us

Not Even For A Minute

slide18
Media Mix
  • Radio – Missourinet statewide radio, targeted & metros
  • Radio – Hispanic in St. Louis, Kansas City, Columbia
  • Print – Parenting Magazines
  • Print – Rural Missouri Magazine
  • Transit – MetroLink & Buses in St. Louis & Kansas City
  • Website
  • Public Relations Efforts – traditional & social media
  • Facebook – Targeted Online Advertising
  • Cable Television / Public Access Channel PSAs
  • Twitter
  • Prevention $ense
  • Never Shake/Safe Sleep DVD
  • Texting: Positive Parenting Messages
  • Print Materials (brochures, posters, banners, magnets, electronic forms, etc.)
  • Special Events/Exhibits
slide20
Web Page

http://ctf4kids.org/

slide21
Public Relations Efforts
  • Integrated with all prevention & donor messaging
  • Drive all traffic to website
  • Year-round/monthly/weekly/daily
  • Social Media
    • * Facebook Messaging
    • * Twitter
    • * Web
    • * Blogs
    • * Texting: Positive Parenting Messages
    • * Podcasts
    • * Animoto
    • * Prevention $ense
    • * Pinterest
  • Other PR Efforts, including news releases, interviews, etc.
slide25
New Initiatives
  • State Departments Outreach
  • Refresh NEFAM materials
  • CTF 30th Anniversary (August 2013)
  • Add specialty CTF license plate design
  • Matching Gifts
  • Focus on:
    • Strengthening Families Campaign
    • Neglect Prevention Campaign
    • Sexual Abuse Prevention Campaign
    • Safe Sleep Campaign
ad