Introduction to Media Studies SoSe 2011 Mag. Klaus Heissenberger

1. Introduction to Media StudiesSoSe 2011Mag. Klaus Heissenberger North American Literary and Cultural Studies Universitätdes Saarlandes

2. The circuit of culture • Paul Du Gay, Stuart Hall, Linda Janes, Hugh Mackay, und Keith Negus. Doing Cultural Studies. The Story of the Sony Walkman. London: Sahe/The Open University, 1997.

3. Cultural Studies: Culture, representation, identity and power culture representation identity power

4. Pretty Woman • (Gary Marshall, 1990) • Observation task: • What is shown in which order? In which ways? • HOW are the introductory scenes filmed? • ... Esp.camera position

5. Rear Window • (1954, Alfred Hitchcock)

6. Looking and visual culture • gender: • Laura Mulvey, “Visual Pleasure and Narrative Cinema” (1975) • Concept of the‘male gaze’: • pleasure in mainstream cinema (e.g. Hollywood) is produced via a male/masculine viewing position: • male gaze = controlling, voyeuristic and narcissistic look which identifies with the camera position • feminist project: “destruction of pleasure” • ----------------------------- • reader: Sturken/Cartwright

7. Gender in/and the media: other approaches Visual media: Looking, spectatorship, power e.g. Michel Foucault (1926-1984)

8. Gender in/and the media: other approaches Visual media: Looking, spectatorship, power e.g. Michel Foucault (1926-1984) power/knowledge + the body pleasurable production of self (subject) self-regulation body emits signs: signifies its relation to social norms