itv design conceptual framework n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
ITV DESIGN - CONCEPTUAL FRAMEWORK PowerPoint Presentation
Download Presentation
ITV DESIGN - CONCEPTUAL FRAMEWORK

Loading in 2 Seconds...

play fullscreen
1 / 12

ITV DESIGN - CONCEPTUAL FRAMEWORK - PowerPoint PPT Presentation


  • 122 Views
  • Uploaded on

ITV DESIGN - CONCEPTUAL FRAMEWORK. Level 1: Background - strategic directions; audience groups; technical constraints / capabilities Level 2: Proposition - program idea; audience concept; value proposition Level 3: Treatment

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'ITV DESIGN - CONCEPTUAL FRAMEWORK' - talulah-taylor


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
itv design conceptual framework
ITV DESIGN - CONCEPTUAL FRAMEWORK

Level 1: Background

- strategic directions; audience groups; technical

constraints / capabilities

Level 2: Proposition

- program idea; audience concept; value proposition

Level 3:Treatment

- interaction paradigm; general approach to delivering

content and functionality

Level 4: Interaction Paradigm / Interface Design

- representation of navigation and structure;

screen layout; graphic design; icons

additional platforms for content delivery and or viewer interaction

Additional Platforms - for content delivery and/or viewer interaction

e.g. :

Radio; WWW site; email; SMS; Print