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We are Googlers And so can you. Google Confidential and Proprietary. Online Newspapers Enjoy a 41% Market Share. 34%. Consumers Are Spending More Time Online. Media Consumption. Total US Advertising Spend. 34 hours per week. $307 Billion (2007E). Online 41% of their time.

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we are googlers and so can you
We are GooglersAnd so can you

Google Confidential and Proprietary

consumers are spending more time online
Consumers Are Spending More Time Online

Media Consumption

Total US Advertising Spend

34 hours per week

$307 Billion (2007E)

Online 41% of their time

The Opportunity

7% Online

59% Offline

93% Offline

Gap between ad spend and media consumption

Source: Time analysis from “Media Consumption Patterns” c (May 2007); Advertising spend from Universal McCann (June 2007) and eMarketer “US Online Overview” (Oct 2007); Google internal estimates

Google Confidential and Proprietary

search the center of online advertising

7%

11%

17%

23%

42%

Search: The Center of Online Advertising

% Online Advertising Revenue1

Projected for 2007

  • Search by far has the largest share of online ads
    • 8.0 Billion searches a month in the US
    • Search sites have 86% reach over the Internet
    • 44 searches per user per month in US… and growing

100%

Email and Other

Rich Media

80%

Classifieds

60%

Display and

Sponsorship

40%

Search

20%

0%

Type of Online Media

1 eMarketer “Update: US Online Advertising Spending” Feb 2007. Source: comScore qSearch and MediaMetrix key measures report

Google Confidential and Proprietary

the google partnership
The Google Partnership

Google Confidential and Proprietary

why google

62%

9.6%

Why Google?

21.6%

Market share

first and foremost google s mission
First and Foremost: Google’s Mission

To organize the world’s information and make it universally accessible and useful.

Offline ContentBillions of items becoming indexed

Online ContentBillions of web pages

Google Confidential and Proprietary

relevance keyword advertising
Relevance: Keyword Advertising
  • Targeted advertising
  • Must have call to action
  • Must be built around advertiser goals
  • Advertiser only pays when ad is clicked

Google Confidential and Proprietary

regional targeting
Regional Targeting

Google Confidential and Proprietary

the google media platform
The Google Media Platform

Google Confidential and Proprietary

google media platform

Search

withGoogle’s

Search Solutions

Research and Pursue Passions

withGoogle’s

Content Network

Go Beyond Sites

withGoogle’s

Web Utilities

Google Media Platform

Connect with consumers when they:

Google Confidential and Proprietary

content network spanning from head to tail

Mass Media

Niche Media

Content Network: Spanning from Head to Tail

Google Confidential and Proprietary

reporting
Reporting
  • More so than any other advertising medium, online advertising can give detailed reports

Google Confidential and Proprietary

slide16

ROI: What Google Can Do for Advertisers

Determine your customers’ metrics to ensure success

Impressions

Qualified Visitors

Event Registrations

Newsletter Registrations

Conversions

google questioning strategy
Google Questioning Strategy

The Solution Based Approach

The Sledgehammer Approach

“If you use Google AdWords, it will

give you more exposure.”

“How much opportunity do you feel is being lost if consumers can’t find your listings online?”

“I want to talk to you about Google AdWords. It’s an exciting new product that will make it easier for your customers to find you.”

“Are you interested in ways to track the effectiveness of your marketing efforts?”

four easy steps to make adwords work

Create relevant keywords and ads grouped by goals

Four Easy Steps to Make AdWords Work

Testads & keywords

Refinecampaigns:keep what’s working

Use reporting toolsto measure results

slide19
That’s all, folks!

Google Confidential and Proprietary