The Lead. Reporting and Writing Journalism and Media Studies Centre The University of Hong Kong Alex Lo. What is a lead?. Brits call it the intro , Americans & Aussies call it the lead . It gives the most important point of a story.
Reporting and Writing
Journalism and Media Studies Centre
The University of Hong Kong
A lead must be simple, direct, concise; secondarily, it should be dramatic and vivid.
A US navy helicopter carrying a term of special forces operatives plunged into the South China Sea last night, killing everyone onboard, the Pentagon says.How to write a lead
May 2, Guardian
Why the indirect O-V-S structure?
“An elite crew of American forces killed Osama bin Laden during a daring raid on Monday in his compound north of Islamabad, the Pakistani capital.”
May 2, Denver Post
This follows the usual S-V-O direct sentence.How to write a lead
Eight robbers raided the HSBC headquarters in Central yesterday and walked off with HK$70 million worth of gold bars.
The men posed as security guards and subdued bank executives while threatening to kill them.How to write a lead
Use strong, dramatic language -- specific nouns, strong and/or colorful verbs.
A fire roared like a “blowtorch” through the upper floors of a Pokfulam luxury housing estate yesterday, killing three people.How to write a lead