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Welcome Local Business Owner. Topics Covered Today. Why do you need to market your business online? Old way vs. New way of marketing 7 Secrets of being found online Do I need an outside consultant to be found online?. Why Do You Need To Market Your Business Online?.

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Presentation Transcript
topics covered today
Topics Covered Today
  • Why do you need to market your business online?
  • Old way vs. New way of marketing
  • 7 Secrets of being found online
  • Do I need an outside consultant to be found online?
why do you need to market your business online
Why Do You Need To Market Your Business Online?
  • There are over two billion people online
  • 93% of online experiences begin with a search engine – even when shopping locally
  • The majority of web traffic is driven by the ‘Big Three’ search engines-Google, Bing and Yahoo
what used to affect page 1 ranking
What Used To Affect Page 1 Ranking
  • Keyword stuffed content
  • Keyword domain names
  • Backlinks – prevented average local businessfrom doing their own marketing
new way
New Way
  • Good content that relates to the search term
  • Predominance
  • Social media activity
  • Video marketing
  • Reviews
  • Mobile
1 it a ll s tarts with keywords
# 1 - It All Starts with Keywords
  • Knowing your target keywords is your first step
  • Choose your battles
  • Don’t spread yourself too thin

Google Keyword Planner

2 content is king
# 2 - Content is King
  • Search engines “feed” on content
  • Train Google to keep crawling and indexing your site
  • “Naturally” include your keywords in your content
3 have an active social m edia p resence
#3 - Have an Active Social Media Presence
  • Social is becoming more important to search engines
  • Add sharing buttons to your website to promote sharing!
  • It’s all about engagement
4 get l inks from other high v alue relevant sites
#4 - Get Links from Other High Value RELEVANT sites
  • A link is like a vote for your site
  • Some votes matter more than others
  • New Trend – Negative SEO – purposely adding poor backlinksto your site
5 video
# 5 - Video
  • Google LOVES video!
  • Roll the camera regularly!
  • Use your keywords in the video and the video title
6 leverage channels
#6 - Leverage Channels
  • Examples include:

- YouTube

- Google+

- Craig’s List

- Pinterest

  • Get your content on them
  • They will rank!
7 optimize for local
# 7 - Optimize for Local
  • Include local keywords throughout content and site
  • Add your local address to your site
  • Add your local phone number
  • Get listed in all local directories
  • Create local videos
  • Get links from local organizations and businesses (hint – your local chamber)
online marketing it s worth i t
Online Marketing: It’s Worth It!
  • The ROI of Online Marketing is well documented
  • A highly ranked website works 24/7, when your sales team is asleep
  • A well-ranked website is a very sellable asset
does online marketing require an outside service
Does Online Marketing Require an Outside Service?
  • Some aspects of online marketing still require specialists
    • Text Messaging Campaigns
  • Everything else you can do yourself
    • Let an employee do it for you
    • Hire an intern
    • Use a son or daughter in high school or college
what is local internet secrets a unique membership site
What Is Local Internet Secrets?A Unique Membership Site
  • Easy-to-follow video training
    • Coffee-break-sized videos
    • Step-by-step downloadable instructions
    • A place to ask your questions – and get answers
  • Easy-to-follow “Blueprints”
    • Search (SEO)
    • WordPress
    • Social Media
    • Mobile Marketing
  • A place to find resources
    • Affordable outsourcing options
    • Helpful tools
what we provide
What We Provide
  • Keep the website current
    • Regularly adding new videos
    • Schedule webinars with experts in their field to present to members
  • Private Google + Community
    • Monthly Q & A sessions for Local Internet Secrets members
your investment
Your Investment

$97/ Month

$27 off

Coupon Code = BTT


30 Day Money Back Guarantee

No Long Term Commitment

Investment by Company – not by employee


your questions
Your Questions