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Promoting HIV Testing Among MSM in Southeast Asia: Multi-City Initiative Hong Kong 2010

The Multi-City Initiative aims to enhance HIV testing rates among men who have sex with men (MSM) in six cities heavily impacted by HIV: Bangkok, Chengdu, Ho Chi Minh City, Jakarta, Manila, and Yangon. Focusing on Bangkok, where 1.3% of MSM are HIV+, the 2012 data showed MSM accounted for 41% of new HIV infections. Targeted at young gay men, the initiative leverages social media platforms like Facebook and Instagram to integrate HIV testing into their routines, encouraging safe sexual practices and community engagement.

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Promoting HIV Testing Among MSM in Southeast Asia: Multi-City Initiative Hong Kong 2010

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  1. TestXXX • Multi City Initiative Regional Consultation in Hong Kong 2010 • 6 cities most affected by HIV • Bangkok • Chengdu • Ho Chi Minh City • Jakarta • Manila • Yagon • Pilot project in Bangkok

  2. Estimated1 : 3MSM in Bangkok are HIV+ In 2012, MSM accounted for 41% of new HIV infections

  3. 1 Increase the rate of MSM testing for HIV in Bangkok. 2 Encourage MSM to make HIV testing a part of their routine

  4. Target Audience • Young gay men • Higher Education • Usually using social media • - Facebook • - Instagram • - Youtube • - Grindr • - Jack’D • - Hornet • Lots of casual sex partners • Traditionally not serviced by community organizations

  5. Singapore 1% Video3 4% Video4 5% Malaysia 2% Hongkong 1% USA 5% Video1 8% 32-44 7% 18-24 36% 25-34 34% Video2 83% Thailand 88% • 1,465 ‘Likes’ • 83% identify as male • Number of people from Bangkok, Thailand is 898 • 36% are between ages of 18-24 years • 546,736 Video Views • 634 ‘Subscribers’ • 83% Male • 25 - 34years 20% • 18 - 24 years 16% • Website received 46,556page views • There was 21,461 users visiting the page. • Average amount of time spent was 1:20 seconds

  6. Content Schedule

  7. Campaign Activity

  8. Partnership Approach Community Government Private Testing Clinics

  9. TestBKK is Supported By: • UNAIDS RST (Asia Pacific) • PSI – Thailand • Silom Community Clinic @ Trop Med • Thai Red Cross Anonymous Clinic • Rainbow Sky Association of Thailand • SWING • Hornet • One Touch Condoms

  10. Next Steps • Bangkok – Phase II • Ho Chi Minh City – TestHCMC • Jakarta – TestJKT • Manila – TestMNL

  11. Thank you Contact Apiwit Tibamrung(Em) Campaign assistant Asia Pacific Coalition On Male sexual health +66(0)8 663 0620 Apiwitt@apcom.org

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