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WHAT IS STRUCTURAL ANALYSIS?. PORTER AND INDUSTRY STRUCTURE. Government Policy Economies of Scale Product Differentiation Capital Requirements Access to Distribution Channels. Cost Advantages, Not Scale-Based Proprietary Technology Factor Advantages Location Learning.

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what is structural analysis
WHAT IS STRUCTURAL ANALYSIS?

PORTER AND

INDUSTRY STRUCTURE

6 barriers to entry
Government Policy

Economies of Scale

Product Differentiation

Capital Requirements

Access to Distribution Channels

Cost Advantages, Not Scale-Based

Proprietary Technology

Factor Advantages

Location

Learning

6 Barriers to Entry
retaliation is more likely when
A History of Vigorous Retaliation in Industry

Established Firms with Substantial Resources

Slow Industry Growth

When Current Price Levels Do Not Exceed Entry Deterring Prices

Retaliation is More Likely When
intensity among rivals is high when
Competitors Are Numerous

Competitors Equal in Size & Power

Industry Growth Is Slow

High Fixed Costs

Low Switching Costs

Capacity Comes in Large Increments

Products/Services Commodity-Like

Rivals Are Heterogeneous

Intensity Among Rivals Is High When
when are exit barriers high
Specialized Assets Are Numerous

Fixed Costs of Exit Are High, Such as Labor Agreements

Interrelationships Important

Emotional Costs, Such As Trust, Are High

Policy Barriers to Exit, Such As Employment Policies

When Are Exit Barriers High?
structure competitive strategy
Structure & Competitive Strategy
  • Understand Positioning & 5 Forces
  • Influence Power Balance & Alignment, thru innovation, differentiation
  • Exploit Change, Incremental & Radical
  • Know When to Hold ‘Em and When to Fold ‘Em