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“IIM”

“IIM”. Quantitative Channel Teams. Web Analytics. The Ability to use data to answer questions. RIGHT Questions. Value of Better Analytics. Customer Insights Competitive advantage Channel Efficiency Maximize conversion value Attribution. Five Essential Questions. Goals? Budget?

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“IIM”

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  1. “IIM”

  2. Quantitative Channel Teams

  3. Web Analytics The Ability to use data to answer questions

  4. RIGHT Questions

  5. Value of Better Analytics • Customer Insights • Competitive advantage • Channel Efficiency • Maximize conversion value • Attribution

  6. Five Essential Questions • Goals? • Budget? • Performance? • Why? • What’s Next?

  7. Lifeline Report

  8. Web Analytics and Reporting Cleaning Data

  9. Web Analytics and Reporting Cleaning Data

  10. Web Analytics and Reporting Cleaning Data

  11. Data Acquisition

  12. Web Analytics and Reporting Cleaning Data

  13. Quality Data Data Integrity Data Cleaning

  14. Web Analytics and Reporting Cleaning Data

  15. Search Term Report Cleaning Data

  16. Statistical Significance Testing Cleaning Data

  17. Web Analytics and Reporting Cleaning Data

  18. Dashboard Visualization Cleaning Data

  19. ETL Dashboard Cleaning Data

  20. Cleaning Data

  21. Out with the old… Cleaning Data

  22. …in with Universal Analytics https://developers.google.com/analytics/devguides/collection/upgrade/ Phase 4: (2014) Universal Analytics is the operating standard for Google Analytics. Cleaning Data

  23. Tagging Implications <!-- Google Analytics --> <script> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-XXXX-Y'); ga('send', 'pageview'); </script> <!-- End Google Analytics --> Cleaning Data

  24. Cleaning Data

  25. 3 Incredible Improvements Measurement Protocol Cleaning Data

  26. Measurement Protocol Cleaning Data

  27. 3 Incredible Improvements Measurement Protocol CRM Integration Cleaning Data

  28. 3 Incredible Improvements Measurement Protocol CRM Integration Attribution Cleaning Data

  29. 3. Attribution Cleaning Data

  30. 3. Attribution Cleaning Data

  31. 3. Attribution Cleaning Data

  32. Matthew Zaute matthew.zaute@riseinteractive.com @matthew.zaute Cleaning Data

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