TechUp: Empowering K-12 Students with Programming Skills

1. Programming Prep

2. Introduction. Focus on Programming

3. Problem.

4. Problem. http://benelab.org/infographic.jpg Put full highlighted infographic

6. Service description. • What: Teach K-12 students programming in classes (1 class = 15 students) • Who: Instructors are professionals from tech companies and teachers assistants are college graduates • When: 6-8 hours a week for a full school year or trimesters (on Sat/Sun) • Where: Bellevue (pilot program)  national expansion program • Agile Classroom (online)

7. Detailed service description. Features Benefit Ability to compete in Video Game competitions Knowledge for web development Ability to compete in “Hackathons” Hardware specific software development Engineering • Level 1 – Video game making programs • Level 2 – Guido van Robot & Python • Level 3 – C++ & JAVA • Level 4 – Assembly Code • Level 5 – Binary Machine Code

8. Value Proposition. Parents Students

9. Traction. • Student and parent surveys to be completed • Webpage will be set up for preliminary student sign-ups and promotion

10. Pilot Market size (Bellevue, WA). Primary market Secondary market

11. Primary Customer Profile.

12. Secondary Customer Profile.

13. Promotion.

14. Price. • Prestige: convey the uniqueness and quality of our service • Lead: prices comparable to other similar activities (Youth Orchestras, Select Sports, etc), with greater return on investment

15. Partners. Drive technology adoption by young generation A reliable partner with dedicated focus on programming

16. Other programming classes. • Offered at colleges and universities, not for K-12 students

17. Homeschool Programming, Inc. • Purely online: no physical classroom • Provides programming learning materials for children and teens

18. Summer programming camps. • Several weeks long • Non-comprehensive, focus on single elements of programming

19. Possible STEM high school. • Proposed to open in Redmond 2012 • Use it to promote our company among students already interested in STEM • STEM generalist

20. Competitive strategy. • Penetration: 3 month trial • Brand loyalty • Word-of-mouthmarketing • Market with customer experiences • Avoid price wars • Low barriers to entry  establish • brand loyalty as soon as possible and • use franchising to prevent entrants in some markets

23. Financials- key points. • Initial investment • $35 K share capital spread among five team members • $35 K loan capital • 3-year fixed rate loan at 5% monthly compounding interest • Gross profit margin: 85.7% • Operating profit margin: 35.0% • Net margin 22.0%

24. Company Strategy.

25. Hiring. • Tech companies • Parents of interested students • People we know • Post jobs on LinkedIn, Meeteor, Monster, and other job postings. • Graduate students • Major in CS • UW

26. Execution plan. • Goals • Profitability: $75 K in net income in 5 years • Cash position: $350 K in cash assets in 5 years • Customer base: 30 students per class  150 total clients Do standard incorporation and filing processes with WA state and Bellevue Start marketing and classes in Bellevue Begin expanding to other cities when we reach our goals • File articles of incorporation with the secretary of state to organize Digital Symphony as a limited liability company (LLC). • Obtain a federal employer identification number (EIN) by filing with the Internal Revenue Service (IRS) • Obtain necessary permits from Washington State Department of Secretary • File for appropriate business permits in Bellevue • Hire necessary staff as seen in the organizational chart • Recruit student ambassadors at local Bellevue schools

27. Future plans. Long-term ownership Vs. Selling Vs. IPO

28. Why are we the Dream Team?